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Meetup, Blogs, and Online Involvement: U.S. Senate Campaign Websites of 2004
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Meetup, Blogs, and Online Involvement:
U.S. Senate Campaign Websites of 2004
Abstract
This paper discusses technological developments within U.S. Senate campaign websites in 2004, the extent to which they were used, and their potential utility. Specifically, linking to Meetup groups, the use of blogs on campaign websites, and specific online elements of interactivity were assessed. While the 2004 presidential election was first noted for many of these resources, this study finds they are making their way into Senate elections, are generally used more by Democratic candidates than Republicans, and the use of some online opportunities correlate with others in political campaigns.
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Meetup, Blogs, and Online Involvement:
U.S. Senate Campaign Websites of 2004
Abstract
This paper discusses technological developments within U.S. Senate campaign websites in 2004,
the extent to which they were used, and their potential utility. Specifically, linking to Meetup
groups, the use of blogs on campaign websites, and specific online elements of interactivity were
assessed. While the 2004 presidential election was first noted for many of these resources, this
study finds they are making their way into Senate elections, are generally used more by
Democratic candidates than Republicans, and the use of some online opportunities correlate with
others in political campaigns.
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