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The Counterargument-Disruption Model of Political Humor (CADIMO): An Experimental Exploration of the Effects of Late-Night Political Jokes on Cognitive Elaboration and the Conditional Effects of Partisanship
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The Counterargument-Disruption Model of Political Humor
Goldthwaite Young
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The Counterargument-Disruption Model of Political Humor (CADIMO):
An experimental exploration of the effects of late-night political jokes
on cognitive elaboration and the conditional effects of partisanship
Dannagal Goldthwaite Young
Annenberg School for Communication
Ph.D. Candidate
3620 Walnut Street
Philadelphia, PA 19104
## email not listed ##
This paper presents an experimental test of the assumptions of the author’s proposed psychological model of political humor effects. The model, referred to as the Counterargument Disruption Model of Political Humor (CADIMO), is a theoretical framework in which to examine the effects of political humor which integrates assumptions of humor’s incongruity mechanism (Suls, 1972), the Elaboration Likelihood Model ( Petty and Cacioppo, 1986), and argument-disruption theory (Festinger and Maccoby, 1964). The primary aspect of the CADIMO addressed in this paper concerns the counterargument disruption mechanism posited to occur in the context of humor, specifically in late-night political humor. The experiment uses a 2 condition within-subjects design on a sample of 59 college undergraduates to test the hypothesis that humorous constructs inhibit cognitive elaboration on message arguments.
Paper presentation at the annual meeting of the American Political Science Association in Chicago, IL, Sept, 2-6 2004. Send correspondence to ## email not listed ##.
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| | Authors: Young, Dannagal. |
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The Counterargument-Disruption Model of Political Humor
Goldthwaite Young
1
The Counterargument-Disruption Model of Political Humor (CADIMO):
An experimental exploration of the effects of late-night political jokes
on cognitive elaboration and the conditional effects of partisanship
Dannagal Goldthwaite Young
Annenberg School for Communication
Ph.D. Candidate
3620 Walnut Street
Philadelphia, PA 19104
## email not listed ##
This paper presents an experimental test of the assumptions of the author’s proposed
psychological model of political humor effects. The model, referred to as the Counterargument
Disruption Model of Political Humor (CADIMO), is a theoretical framework in which to
examine the effects of political humor which integrates assumptions of humor’s incongruity
mechanism (Suls, 1972), the Elaboration Likelihood Model ( Petty and Cacioppo, 1986), and
argument-disruption theory (Festinger and Maccoby, 1964). The primary aspect of the
CADIMO addressed in this paper concerns the counterargument disruption mechanism posited
to occur in the context of humor, specifically in late-night political humor. The experiment uses
a 2 condition within-subjects design on a sample of 59 college undergraduates to test the
hypothesis that humorous constructs inhibit cognitive elaboration on message arguments.
Paper presentation at the annual meeting of the American Political Science Association in
Chicago, IL, Sept, 2-6 2004. Send correspondence to ## email not listed ##.
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