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If You Build a Political Website Will They Come? The Supply and Demand Model of New Technology, Social Capital, and Civic Engagement in Britain
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| | Unformatted Document Text:
‘I
F YOU BUILD A POLITICAL WEBSITE
…’
N
ORRIS AND
C
URTICE
8/20/2004
1:16
PM
1
August 20, 2004
If you build a political website, will they come?
The supply and demand model of new technology, social capital, and civic engagement in
Britain.
Pippa Norris (Harvard University) and John Curtice (Strathclyde University)
Pippa Norris
John Curtice
McGuire Lecturer in Comparative Politics
Professor of Politics
John F. Kennedy School of Government
Department of Government
Harvard University
McCance Building, Strathclyde University,
Cambridge, MA 02138
Glasgow
## email not listed ##
J.## email not listed ##
www.pippanorris.com
Synopsis: The core issue for this study concerns the social and political consequences of the rise of knowledge societies, in particular the capacity of the Internet for strengthening democratic participation, social capital, and civic engagement in Britain. To consider these issues, Part I summarizes debates about the impact of the Internet on the public sphere. The main influence of this development, it is theorized in a market model, will be determined by the ‘supply’ and ‘demand’ for electronic information and communications about government and politics. Demand, in turn, is assumed to be heavily dependent upon the social characteristics of Internet users and their prior habitual political orientations. Given this understanding, the study predicts that the primary impact of knowledge societies in democratic societies will be upon facilitating cause-oriented and civic forms of political activism, thereby strengthening social movements, voluntary associations, and interest groups, more than upon conventional channels of political participation, exemplified by voting, parties, and election campaigns. Part II summarizes the sources of data and the key measures of political activism used in this study, drawing upon the British Social Attitudes Survey, 2003. Part III examines the evidence for the relationship between use of the Internet and indicators of civic engagement. The conclusion in Part IV summarizes the results and considers the broader implications for governance, society, and democracy.
Paper for APSA Committee for Political Sociology Panel 1 Political Elites and the New Information and Communication Technologies at the Annual Meeting of the American Political Science Association, Saturday, 4:15 PM September 4
th
2004, Chicago.
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| | Authors: Norris, Pippa. and Curtice, John. |
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|
‘I
F YOU BUILD A POLITICAL WEBSITE
…’
N
ORRIS AND
C
URTICE
8/20/2004
1:16
PM
1
August 20, 2004
If you build a political website, will they come?
The supply and demand model of new technology, social capital, and civic engagement in
Britain.
Pippa Norris (Harvard University) and John Curtice (Strathclyde University)
Pippa Norris
John Curtice
McGuire Lecturer in Comparative Politics
Professor of Politics
John F. Kennedy School of Government
Department of Government
Harvard University
McCance Building, Strathclyde University,
Cambridge, MA 02138
Glasgow
## email not listed ##
J.## email not listed ##
www.pippanorris.com
Synopsis: The core issue for this study concerns the social and political consequences of the
rise of knowledge societies, in particular the capacity of the Internet for strengthening democratic
participation, social capital, and civic engagement in Britain. To consider these issues, Part I
summarizes debates about the impact of the Internet on the public sphere. The main influence of
this development, it is theorized in a market model, will be determined by the ‘supply’ and
‘demand’ for electronic information and communications about government and politics. Demand,
in turn, is assumed to be heavily dependent upon the social characteristics of Internet users and
their prior habitual political orientations. Given this understanding, the study predicts that the
primary impact of knowledge societies in democratic societies will be upon facilitating cause-
oriented and civic forms of political activism, thereby strengthening social movements, voluntary
associations, and interest groups, more than upon conventional channels of political participation,
exemplified by voting, parties, and election campaigns. Part II summarizes the sources of data
and the key measures of political activism used in this study, drawing upon the British Social
Attitudes Survey, 2003. Part III examines the evidence for the relationship between use of the
Internet and indicators of civic engagement. The conclusion in Part IV summarizes the results
and considers the broader implications for governance, society, and democracy.
Paper for APSA Committee for Political Sociology Panel 1 Political Elites and the New
Information and Communication Technologies at the Annual Meeting of the American Political
Science Association, Saturday, 4:15 PM September 4
th
2004, Chicago.
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