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The Impact of Internet News Consumption on Mass Media Use
Unformatted Document Text:  Surfing the News 19 Table 4: Impact of Internet News on Traditional News Media Use Among Specific Audiences 1998-2004 (standardized betas controlling for media use and demographics) TV News Newspaper Radio News Magazines 1998 Less than 40 years old .10* .10** .02 .08 College Graduates -.03 .11* .02 .05 Income above $40,000 -.03 .10* .02 .04 Men .09* .05 .02 .05 2000 Less than 40 years old .03 .07 .10* .09* College Graduates .02 -.04 -.05 .09 Income above $40,000 .03 .04 .05 .19*** Men .00 .08* .05 .10* 2002 Less than 40 years old .08 .03 -.02 .08 College Graduates .11* .09 .11* .03 Income above $40,000 .07 .07 .11** .04 Men .01 .05 .02 .05 2004 Less than 40 years old -.03 .01 .06 .12*** College Graduates .01 .01 .13*** -.03 Income above $40,000 .02 .01 .13*** -.01 Men -.01 .03 .08* .01

Authors: Willnat, Lars.
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background image
Surfing the News 19
Table 4: Impact of Internet News on Traditional News Media Use Among
Specific Audiences 1998-2004
(standardized betas controlling for media
use and demographics)

TV News
Newspaper
Radio News
Magazines
1998
Less than 40 years old
.10*
.10**
.02
.08
College Graduates
-.03
.11*
.02
.05
Income above $40,000
-.03
.10*
.02
.04
Men
.09*
.05
.02
.05
2000
Less than 40 years old
.03
.07
.10*
.09*
College Graduates
.02
-.04
-.05
.09
Income above $40,000
.03
.04
.05
.19***
Men
.00
.08*
.05
.10*
2002
Less than 40 years old
.08
.03
-.02
.08
College Graduates
.11*
.09
.11*
.03
Income above $40,000
.07
.07
.11**
.04
Men
.01
.05
.02
.05
2004
Less than 40 years old
-.03
.01
.06
.12***
College Graduates
.01
.01
.13***
-.03
Income above $40,000
.02
.01
.13***
-.01
Men
-.01
.03
.08*
.01



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