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The Impact of Internet News Consumption on Mass Media Use
Unformatted Document Text:  Surfing the News 20 Endnotes 1 According to Pew (2004), in part, these differences reflect the unique role the Internet plays in daily life. While television and radio are sources of entertainment as well as news, the Internet also serves as a means of communication, a research tool and a virtual shopping center. Nearly as many Americans watched a news program on TV yesterday (60%) as watched any other kinds of non-news programming (63%). But when it comes to the Internet, fully 47% say they went online the previous day, but only half as many (24%) got news when they were there. More people say they emailed a friend or relative the previous day (28%) than went online for news. 2 MEDIA USE YESTERDAY: About how much time did you spend reading a daily newspaper yesterday? About how much time did you spend watching the news or any news programs on TV yesterday? About how much time, if any, did you spend listening to any news on the radio yesterday, or didn’t you happen to listen to the news on the radio yesterday? (Less than 15 minutes, 15-29 minutes, 30-59 minutes, 1 hour or more, Don’t know/Refused). About how much time did you spend reading magazines yesterday? (Less than 5 minutes, 5 to less than ten minutes, 10 to less than 15 minutes, 15 to less than 20 minutes, 20 to less than 30 minutes, 30 minutes to less than one hour, One hour or more, Don’t know). ONLINE USE: How frequently do you go online to get NEWS... would you say every day, 3 to 5 days per week, 1 or 2 days per week, once every few weeks, or less often? 3 SEX: (1 Male, 2 Female), AGE: What is your age? EDUCATION: What is the last grade or class that you completed in school? (None, or grade 1-8, High school incomplete, High school graduate, Business, Technical, or vocational school after high school, Some college, no 4-year degree, College graduate, Post-graduate training or professional schooling after college, Don’t know/Refused). RACE: What is your race? Are you white, black, Asian, or some other? INCOME: Last year, that is in ____, what was your total family income from all sources, before taxes? Just stop me when I get to the right category. (Less than $10,000, $10,000 to under $20,000, $20,000 to under $30,000, $30,000 to under $40,000, $40,000 to under $50,000, $50,000 to under $75,000, $75,000 to under $100,000, $100,000 or more, Don’t know/Refused). PARTY ID: In politics today, do you consider yourself a Republican, Democrat or Independent?

Authors: Willnat, Lars.
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Surfing the News 20
Endnotes
1
According to Pew (2004), in part, these differences reflect the unique role the Internet plays in daily life.
While television and radio are sources of entertainment as well as news, the Internet also serves as a means
of communication, a research tool and a virtual shopping center. Nearly as many Americans watched a
news program on TV yesterday (60%) as watched any other kinds of non-news programming (63%). But
when it comes to the Internet, fully 47% say they went online the previous day, but only half as many
(24%) got news when they were there. More people say they emailed a friend or relative the previous day
(28%) than went online for news.
2
MEDIA USE YESTERDAY: About how much time did you spend reading a daily newspaper yesterday?
About how much time did you spend watching the news or any news programs on TV yesterday? About
how much time, if any, did you spend listening to any news on the radio yesterday, or didn’t you happen to
listen to the news on the radio yesterday? (Less than 15 minutes, 15-29 minutes, 30-59 minutes, 1 hour or
more, Don’t know/Refused). About how much time did you spend reading magazines yesterday? (Less
than 5 minutes, 5 to less than ten minutes, 10 to less than 15 minutes, 15 to less than 20 minutes, 20 to less
than 30 minutes, 30 minutes to less than one hour, One hour or more, Don’t know). ONLINE USE: How
frequently do you go online to get NEWS... would you say every day, 3 to 5 days per week, 1 or 2 days per
week, once every few weeks, or less often?
3
SEX: (1 Male, 2 Female), AGE: What is your age? EDUCATION: What is the last grade or class that you
completed in school? (None, or grade 1-8, High school incomplete, High school graduate, Business,
Technical, or vocational school after high school, Some college, no 4-year degree, College graduate, Post-
graduate training or professional schooling after college, Don’t know/Refused). RACE: What is your race?
Are you white, black, Asian, or some other? INCOME: Last year, that is in ____, what was your total
family income from all sources, before taxes? Just stop me when I get to the right category. (Less than
$10,000, $10,000 to under $20,000, $20,000 to under $30,000, $30,000 to under $40,000, $40,000 to under
$50,000, $50,000 to under $75,000, $75,000 to under $100,000, $100,000 or more, Don’t know/Refused).
PARTY ID: In politics today, do you consider yourself a Republican, Democrat or Independent?


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