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Emotional effects of advertising on young adults of lower socio-economic status
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Ads, family income, and young adults
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Richins, M., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement:
Scale development and validation. Journal of Consumer Research, 19, 303-316.
Robertson, T. S., Ward, S., Gatignon, H., & Klees, D. M. (1989). Advertising and children: Cross-
cultural study. Communication Research, 16, 459-485.
West, C. (1994). Race matters. New York: Vintage Books. Yoon, K. (1995). Comparison of beliefs about advertising, attitude toward advertising, and materialism
held by African Americans and Caucasians. Psychological Reports, 77, 455-466.
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| | Authors: Mendelson, Andrew. and Bolls, Paul. |
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Ads, family income, and young adults
6
Richins, M., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement:
Scale development and validation. Journal of Consumer Research, 19, 303-316.
Robertson, T. S., Ward, S., Gatignon, H., & Klees, D. M. (1989). Advertising and children: Cross-
cultural study. Communication Research, 16, 459-485.
West, C. (1994). Race matters. New York: Vintage Books.
Yoon, K. (1995). Comparison of beliefs about advertising, attitude toward advertising, and materialism
held by African Americans and Caucasians. Psychological Reports, 77, 455-466.
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