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The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in
Magazine and Video Formats November 1999-April 2000:
Featuring the Top 19 Magazines Read Most by Adolescents
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To be submitted to annual conference of the International Communication Association, October
31, 2002
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This study was funded in part by
National Institute on Alcohol Abuse and Alcoholism Grant 1-R01-AA12136-01
Running head: Alcohol Advertising Content Analysis
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