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The Content and Frequency of Alcoholic and Nonalcoholic Beverage Ads in Video and Magazines Popular Among Adolescents
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Jones, S. C., & Donovan, R. J. (2001) Messages in alcohol advertising targeted to
youth. Australian New Zealand Journal of Public Health 25(2) 126-31.
Madden P.A. & Grube, J.W. (1994) The frequency and nature of alcohol and tobacco
advertising in televised sports, 1990 through 1992. American Journal of Public Health 84 (2)
297-299.
Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. (1992) Sex role stereotyping
in Australian television advertisements. Sex Roles 26(7/8) 243-59.
National Highway Traffic Safety Administration (NHTSA). (1998) Traffic Safety Facts
1997: Alcohol. Washington, DC
Palmgreen, P., Lorch, E. P., Do., Lewis, Helm, D. M., Baer, S. A., & Dsilva, M. U..
(1991). Program context, sensation seeking, and attention to televised anti-drug public service
announcements. Paper presented at the International Communication Association
annual conference, Chicago, Illinois.
Potter, W.J., & Levine-Donnerstein, D. (1999) Rethinking validity and reliability in
content analysis. Journal of Applied Communication Research 27 258-84.
Robinson, T. N., Chen, H. L., & Killen, J. D.(1998) Television and music video exposure
and risk of adolescent alcohol use. Pediatrics 102 (5) e54.
Rychtarik, R.G., Fairbanks, J.A., Allen, C.M., Foy D.W., & Drabman, R.S. (1983)
Alcohol use in television programming: Effects on children’s behavior. Addictive Behavior 8
19-22.
Strickland, D. E., Finn, T. A., & Lambert, M. Dow. (1982) A content analysis of
beverage alcohol advertising: I magazine advertising. Journal of Studies on Alcohol 43(7) 655-
82.
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| | Authors: Austin, Erica. and Hust, Stacey. |
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21
Jones, S. C., & Donovan, R. J. (2001) Messages in alcohol advertising targeted to
youth. Australian New Zealand Journal of Public Health 25(2) 126-31.
Madden P.A. & Grube, J.W. (1994) The frequency and nature of alcohol and tobacco
advertising in televised sports, 1990 through 1992. American Journal of Public Health 84 (2)
297-299.
Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. (1992) Sex role stereotyping
in Australian television advertisements. Sex Roles 26(7/8) 243-59.
National Highway Traffic Safety Administration (NHTSA). (1998) Traffic Safety Facts
1997: Alcohol. Washington, DC
Palmgreen, P., Lorch, E. P., Do., Lewis, Helm, D. M., Baer, S. A., & Dsilva, M. U..
(1991). Program context, sensation seeking, and attention to televised anti-drug public service
announcements. Paper presented at the International Communication Association
annual conference, Chicago, Illinois.
Potter, W.J., & Levine-Donnerstein, D. (1999) Rethinking validity and reliability in
content analysis. Journal of Applied Communication Research 27 258-84.
Robinson, T. N., Chen, H. L., & Killen, J. D.(1998) Television and music video exposure
and risk of adolescent alcohol use. Pediatrics 102 (5) e54.
Rychtarik, R.G., Fairbanks, J.A., Allen, C.M., Foy D.W., & Drabman, R.S. (1983)
Alcohol use in television programming: Effects on children’s behavior. Addictive Behavior 8
19-22.
Strickland, D. E., Finn, T. A., & Lambert, M. Dow. (1982) A content analysis of
beverage alcohol advertising: I magazine advertising. Journal of Studies on Alcohol 43(7) 655-
82.
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