Saving Face
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study has shown, there are a number of common elements or themes in the covers that
help construct this overall image of Chiang for Time’s American readership: fierce
warrior and military leader, fervent anti-Communist, heir apparent to Dr. Sun Yat-sen
and his vision of a Chinese republic, happily married man, member of the prominent and
prestigious Soong clan, able government administrator, and preeminent leader/statesman
of his country. But as the research question asks, does this consistent and multi
dimensional image reflect an agenda of Luce and Time? It is difficult to conclude
definitely that the covers are proof positive of a conscious favoritism or an agenda in the
coverage influenced by publisher Luce. However, there are some strong indications that
Luce’s support of Chiang is, to some extent, evidenced in the Time covers.
For example, looking at the covers over time, there appears to be a layering
quality to the elements that slowly shape the image of the general. Many of the Time
front covers reinforce a previously referenced attribute or quality and introduce or
emphasize a new, significant, and often timely attribute. For example, when a strong and
confident military leader was needed to unify the country during the early to mid-1930s,
Time presented the imposing and highly decorated General Chiang in an intimidating
pose such as majestically perched on his horse or stoically sitting for a formal photo
session. When in September 1945, a national conciliator was needed to piece together
the country following the Japanese surrender, Time gave its readers Chiang, the
composed statesman. And when a hard-line anti-Communist was needed to combat the
Chinese Communists in late 1948, Time provided the confident, veteran Communist
suppressor Chiang. And in 1955, there was the proud, defiant anti-communist.
Convention