 |
Mass Media Community Outreach: Using the National Radio for Biodiversity Conservation in Lao PDR.
| |
| | Unformatted Document Text:
DISCUSSION -- RECOMMENDATIONSResults indicate this preliminary radio program project had varying levels of success across the regions surveyed. A number of factors influenced the overall effectiveness of the project. These included:
a) Reception of radio in remote and urban areas has made the efficacy of the AM
567 radio program variable
b) Different occupational groups listening to radio differently,c) Different ethnic target groups listening to radio differently, andd) Radio programming options being incompletely utilized.
Although the scope of this project was relatively small, the project staff learned a great deal through its implementation. According to LNRS staff, no prior comprehensive surveys on listenership had been conducted prior to Friends of Wildlife. More in-depth surveys should be undertaken to acquire information on content preferences across the radio audience.
Surveys and evaluations, such as the one in this project, are key to increasing success in conservation projects of all kinds (Kleiman, Reading et al. 2000). This is particularly true in Lao PDR where information is scarce and resources are limited.
References
Anonymous (2004). National Growth and Poverty Eradication Strategy (NGPES). Vientiane, Lao PDR, Prime Minister's Office: 151.
Baltzer, M. C., N. t. Dao, et al. (2001). Summary of the Biological Assessment for the Ecoregion Programme in the Forests of the lower Mekong EcoregionComplex. Hanoi, WWF: 1-107.
Berkmuller, K., T. Evans, et al. (1995). "Recent advances in nature conservation in the Lao PDR." Oryx 29(4): 1-8.
Dechaineux, R. (2001). The Role Of Forest Food Resources In Village Livelihood Systems -A Study Of Three Villages In Salavan Province, Lao PDR. Vientiane, Non-timber Forest Products Project NAFRI - IUCN.
Duckworth, J. W., R. E. Salter, et al. (1999). Wildlife in Lao PDR: 1999 Status Report. Vientiane, IUCN/Wildlife Conservation Society/Center for Protected Area and Watershed Management.
Kleiman, D. G., R. P. Reading, et al. (2000). "Improving the Evaluation of Conservation Programs." Conservation Biology 14(2): 356-365.
Margolais, R. A. and N. N. Salafsky (1998). Measures of success: designing, managing, and monitoring conservation and development projects. Washington DC, Island Press.
Robichaud, W., C. W. Marsh, et al. (2001). Report - Status Review of Protected Area in Laos. Vientiane, Lao-Swedish Forestry Program.
9
|
| | Authors: Saypanya, Santi. and Stenhouse, Renae. |
|
| |
|
|
DISCUSSION -- RECOMMENDATIONS
Results indicate this preliminary radio program project had varying levels of success across the
regions surveyed. A number of factors influenced the overall effectiveness of the project.
These included:
a) Reception of radio in remote and urban areas has made the efficacy of the AM
567 radio program variable
b) Different occupational groups listening to radio differently,
c) Different ethnic target groups listening to radio differently, and
d) Radio programming options being incompletely utilized.
Although the scope of this project was relatively small, the project staff learned a great deal
through its implementation. According to LNRS staff, no prior comprehensive surveys on
listenership had been conducted prior to Friends of Wildlife. More in-depth surveys should be
undertaken to acquire information on content preferences across the radio audience.
Surveys and evaluations, such as the one in this project, are key to increasing success in
conservation projects of all kinds (Kleiman, Reading et al. 2000). This is particularly true in
Lao PDR where information is scarce and resources are limited.
References
Anonymous (2004). National Growth and Poverty Eradication Strategy (NGPES). Vientiane, Lao PDR,
Prime Minister's Office: 151.
Baltzer, M. C., N. t. Dao, et al. (2001). Summary of the Biological Assessment for the Ecoregion
Programme in the Forests of the lower Mekong EcoregionComplex. Hanoi, WWF: 1-107.
Berkmuller, K., T. Evans, et al. (1995). "Recent advances in nature conservation in the Lao PDR." Oryx
29(4): 1-8.
Dechaineux, R. (2001). The Role Of Forest Food Resources In Village Livelihood Systems -A Study
Of Three Villages In Salavan Province, Lao PDR. Vientiane, Non-timber Forest Products Project
NAFRI - IUCN.
Duckworth, J. W., R. E. Salter, et al. (1999). Wildlife in Lao PDR: 1999 Status Report. Vientiane,
IUCN/Wildlife Conservation Society/Center for Protected Area and Watershed Management.
Kleiman, D. G., R. P. Reading, et al. (2000). "Improving the Evaluation of Conservation Programs."
Conservation Biology 14(2): 356-365.
Margolais, R. A. and N. N. Salafsky (1998). Measures of success: designing, managing, and monitoring
conservation and development projects. Washington DC, Island Press.
Robichaud, W., C. W. Marsh, et al. (2001). Report - Status Review of Protected Area in Laos.
Vientiane, Lao-Swedish Forestry Program.
9
|
|
 Convention | | All Academic Convention is the premier solution for your association's abstract management solutions needs. | | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. | | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! | | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! | | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. | | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! | | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
|
| |
|
|
|
