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Do Negative Advertisements Work: Exploring the Dimensions of Negativity
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Do Negative Advertisements Work: Exploring the Dimensions of Negativity
Kim L. Fridkin and Patrick J. Kenney
Arizona State University
Paper prepared for the Annual Meeting of the American Political Science Association, Philadelphia, PA, 2006. This work was supported by the Catalyst Grant Program, co-sponsored by College of Liberal Arts and Sciences and the Institute of Social Sciences Research at Arizona State University.
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| | Authors: Fridkin, Kim. and Kenney, Patrick. |
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Do Negative Advertisements Work: Exploring the Dimensions of Negativity
Kim L. Fridkin and Patrick J. Kenney
Arizona State University
Paper prepared for the Annual Meeting of the American Political Science Association,
Philadelphia, PA, 2006. This work was supported by the Catalyst Grant Program, co-
sponsored by College of Liberal Arts and Sciences and the Institute of Social Sciences
Research at Arizona State University.
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