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Do Negative Advertisements Work: Exploring the Dimensions of Negativity
Unformatted Document Text:  What is your best guess about Steve Burns’ competence in dealing with economic issues? 1. Competent 2. Somewhat competent 3. Somewhat incompetent 4. Incompetent 5. Don’t know What is your best guess about Steve Burns’ competence in dealing with healthcare issues? 1. Competent 2. Somewhat competent 3. Somewhat incompetent 4. Incompetent 5. Don’t know What is your best guess about Steve Burns’ competence in dealing with foreign policy issues? 1. Competent 2. Somewhat competent 3. Somewhat incompetent 4. Incompetent 5. Don’t know What is your best guess about Steve Burns’ competence in dealing with education issues1. Competent 2. Somewhat competent 3. Somewhat incompetent 4. Incompetent 5. Don’t know 35

Authors: Fridkin, Kim. and Kenney, Patrick.
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What is your best guess about Steve Burns’ competence in dealing with economic issues?
1.
Competent
2.
Somewhat competent
3.
Somewhat incompetent
4.
Incompetent
5.
Don’t know
What is your best guess about Steve Burns’ competence in dealing with healthcare
issues?
1.
Competent
2.
Somewhat competent
3.
Somewhat incompetent
4.
Incompetent
5.
Don’t know
What is your best guess about Steve Burns’ competence in dealing with foreign policy
issues?
1.
Competent
2.
Somewhat competent
3.
Somewhat incompetent
4.
Incompetent
5.
Don’t know
What is your best guess about Steve Burns’ competence in dealing with education issues
1.
Competent
2.
Somewhat competent
3.
Somewhat incompetent
4.
Incompetent
5.
Don’t know
35


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