In August 2004 the National Institute of Health (NIH) announced: “Obesity is one of the
most daunting challenges of the 21
st
century. On the surface, it may seem that the solution to the
obesity epidemic is obvious: ‘Get people to eat less and exercise more.’ The reality is that this
change is very difficult to accomplish, and research is critical to address the issue successfully.
Given the complexity and multiplicity of the forces driving the obesity epidemic, the NIH
recognizes that it cannot, by itself, solve this major public health problem (NIH, 2004, p. 5).”
Scientific evidence in the last decade has demonstrated that physical activity and
balanced diet can improve the quality of life for all ages and conditions. Unfortunately, it has not
translated into consistent action. Dieting has become America’s new national pastime; $33
billion is spent annually on weight loss products and services (NIH, 2004). Despite the benefits
of regular physical activity, less than 25% of adults report achieving the Center for Disease
Control’s recommended amounts of physical activity (CDC, 2001; 2003).
Most individuals who try to lose weight have trouble with program adherence. For
instance, comprehensive behavioral programs providing weekly group treatment
of 20 to 26
weeks produce average losses of 8 to 10 kg (approximately 9% of
initial body weight) and have
attrition rates ranging from 15%
to 20% (Phelan & Wadden, 2002). Less intensive interventions
provide
patients with treatment manuals and minimal or no therapist
contact, and produce weight
reduction of only 1 to 5 kg over 6 months
(Wing, Venditti, Jakicic, Polley, & Lang, 1998).
One specific group of people that this issue affects is individuals in a medically
supervised weight-loss, meal replacement program. Meal replacement programs (MRP) offer
positive, minimal-choice, healthy results. Yet, MRP are controversial, receiving criticism for
being unnatural, nutritionally inadequate, and difficult to maintain. People undertaking MRP are
likely challenged in their environments as individuals around them react to the lifestyle change.
For example, a businessman may get teased for bringing in a nutritious meal replacement shake