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Does Synergy Work?: An Experiment on Television and Print Cross-Media Promotion Effects
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Promotion - 1 -
Running head: CROSS MEDIA PROMOTIONS
Does Synergy Work?
An Experiment on Television and Print Cross-Media Promotion Effects
Submitted to the Mass Communication Division
International Communication Association
November 1, 2006
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| | Authors: Tang, Tang., Wang, Xiaopeng. and Newton, Gregory. |
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Promotion - 1 -
Running head: CROSS MEDIA PROMOTIONS
Does Synergy Work?
An Experiment on Television and Print Cross-Media Promotion Effects
Submitted to the Mass Communication Division
International Communication Association
November 1, 2006
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