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Pathways to Music Exploration in a Digital Age
Unformatted Document Text:  Digital Media and Music Exploration :: 1 Pathways to Music Exploration in a Digital Age By Eszter Hargittai 1 & Steven Tepper 2 Abstract With the increasing spread of information technologies, a growing number of options are available for users to try new cultural products. The rise of new digital media has changed not only how artists create and distribute content, but also how listeners find and access new material. The new options exist in the context of older traditions such as using one’s social networks or traditional media to find content. This paper looks at the as of yet largely unexplored terrain of how young consumers of cultural products find music that is new to them in an environment with an unprecedented number of possibilities. Based on original data collection focusing on college students’ digital media uses in the realm of music consumption, we compare the prevalence of IT services in the process of finding artistic creations not yet present in the user’s repertoire. We find that while students certainly do use digital media to find music new to them, social networks and traditional media such as the radio continue to play a very important role in the course of exploration. 1 Communication Studies Department, Northwestern University and Center for Advanced Study in the Behavioral Sciences, Stanford 2 Sociology Department and Curb Center for Art, Enterprise and Public Policy, Vanderbilt University

Authors: Hargittai, Eszter. and Tepper, Steven.
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Digital Media and Music Exploration :: 1
Pathways to Music Exploration in a Digital Age
By Eszter Hargittai
& Steven Tepper
Abstract
With the increasing spread of information technologies, a growing number of options are
available for users to try new cultural products. The rise of new digital media has
changed not only how artists create and distribute content, but also how listeners find and
access new material. The new options exist in the context of older traditions such as using
one’s social networks or traditional media to find content. This paper looks at the as of
yet largely unexplored terrain of how young consumers of cultural products find music
that is new to them in an environment with an unprecedented number of possibilities.
Based on original data collection focusing on college students’ digital media uses in the
realm of music consumption, we compare the prevalence of IT services in the process of
finding artistic creations not yet present in the user’s repertoire. We find that while
students certainly do use digital media to find music new to them, social networks and
traditional media such as the radio continue to play a very important role in the course of
exploration.
1
Communication Studies Department, Northwestern University and Center for Advanced Study
in the Behavioral Sciences, Stanford
2
Sociology Department and Curb Center for Art, Enterprise and Public Policy, Vanderbilt
University


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