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Dialogue through Wikis: A Pilot Exploration of Dialogic Public Relations and Wiki Websites
Unformatted Document Text:  Dialogic Public Relations & Wikis   1  Running head: DIALOGIC PUBLIC RELATIONS & WIKIS                Dialogue through Wikis:   A Pilot Exploration of Dialogic Public Relations   and Wiki Websites          Abstract  Wikis, a form of website increasingly popular since the growth of Wikipedia, are  breaking new ground.  Little scholarly research has investigated wikis and the potential for  public relations.  This study investigates how two health wikis (wikihealth.com and health  content on wikipedia.com) facilitate dialogic principles.  The two wikis exhibited the  principles of dialogic public relations more than other non-wikis.  Additionally, correlations  were found between being dialogic and website value and commitment to future usage.     

Authors: Hickerson, Corey. and Thompson, Sharlene.
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Dialogic Public Relations & Wikis   1 
Running head: DIALOGIC PUBLIC RELATIONS & WIKIS 
 
 
 
 
 
 
 
Dialogue through Wikis:  
A Pilot Exploration of Dialogic Public Relations  
and Wiki Websites 
 
 
 
 
Abstract 
Wikis, a form of website increasingly popular since the growth of Wikipedia, are 
breaking new ground.  Little scholarly research has investigated wikis and the potential for 
public relations.  This study investigates how two health wikis (wikihealth.com and health 
content on wikipedia.com) facilitate dialogic principles.  The two wikis exhibited the 
principles of dialogic public relations more than other non-wikis.  Additionally, correlations 
were found between being dialogic and website value and commitment to future usage. 
 
 


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