Dialogic Public Relations & Wikis 1
Running head: DIALOGIC PUBLIC RELATIONS & WIKIS
Dialogue through Wikis:
A Pilot Exploration of Dialogic Public Relations
and Wiki Websites
Abstract
Wikis, a form of website increasingly popular since the growth of Wikipedia, are
breaking new ground. Little scholarly research has investigated wikis and the potential for
public relations. This study investigates how two health wikis (wikihealth.com and health
content on wikipedia.com) facilitate dialogic principles. The two wikis exhibited the
principles of dialogic public relations more than other non-wikis. Additionally, correlations
were found between being dialogic and website value and commitment to future usage.