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You Must Read This: A content analysis of most e-mailed stories from five news sites
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You Must Read This: Most E-mailed Stories from Top News Web Sites
In the spring of 2000, Yahoo! News became among the first web sites to offer a
constantly updated list of “most e-mailed” content ranking the popularity of stories
according to how frequently they were being forwarded by e-mail. The following year,
the New York Times reported most e-mailed lists had become “something of a cult
favorite among heavy consumers of news.”
1
By 2006, the Times itself was running a list
of the ten most e-mailed stories on nearly every page of its web site. In a Q&A with
readers, executive editor Bill Keller joked: “Not read it? Are you kidding? I've been
checking every hour in hopes this Q&A will make the list. Fat chance.”
2
A 2006 Bivings Group content analysis of web sites for the 100 largest-circulation
American newspapers found that 33 posted automated popularity rankings such as “most
e-mailed,” “most popular,” or “most viewed.”
3
Also in 2006, Chicago Tribune Internet
critic Steve Johnson proclaimed, “Certainly ‘most e-mailed’ has come to be one of the
dominant features of the digitally delivered news era.”
4
Top editors at the Los Angeles
Times, the New York Times, the Atlanta Journal-Constitution and Cleveland’s Plain
Dealer told the American Journalism Review that they routinely examine summaries of
web traffic, including most popular stories, to learn what interests the public.
5
In a posting
about most e-mailed lists on a blog at the industry-oriented Readership Institute, Limor
Peer wrote:
Data about which stories are most popular arguably indicates the audience’s story preferences and as such should be valuable in the news decision process. We did a quick little informal survey of some newspaper online managers to find out what they think. When we asked whether this information informs editorial decisions, most said it does: the information is used mostly for decisions about placement, about the next day's print
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You Must Read This: Most E-mailed Stories from Top News Web Sites
In the spring of 2000, Yahoo! News became among the first web sites to offer a
constantly updated list of “most e-mailed” content ranking the popularity of stories
according to how frequently they were being forwarded by e-mail. The following year,
the New York Times reported most e-mailed lists had become “something of a cult
By 2006, the Times itself was running a list
of the ten most e-mailed stories on nearly every page of its web site. In a Q&A with
readers, executive editor Bill Keller joked: “Not read it? Are you kidding? I've been
checking every hour in hopes this Q&A will make the list. Fat chance.”
A 2006 Bivings Group content analysis of web sites for the 100 largest-circulation
American newspapers found that 33 posted automated popularity rankings such as “most
Also in 2006, Chicago Tribune Internet
critic Steve Johnson proclaimed, “Certainly ‘most e-mailed’ has come to be one of the
Times, the New York Times, the Atlanta Journal-Constitution and Cleveland’s Plain
Dealer told the American Journalism Review that they routinely examine summaries of
web traffic, including most popular stories, to learn what interests the public.
about most e-mailed lists on a blog at the industry-oriented Readership Institute, Limor
Peer wrote:
Data about which stories are most popular arguably indicates the audience’s
story preferences and as such should be valuable in the news decision
process. We did a quick little informal survey of some newspaper online
managers to find out what they think. When we asked whether this
information informs editorial decisions, most said it does: the information is
used mostly for decisions about placement, about the next day's print
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