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Managing Community Crisis: an Analysis of a Health Department’s
Response to the Influenza Vaccine Shortage
ABSTRACT
This article reports the results of a case study on crisis management at a county health department
following the 2004 flu vaccine shortage. The study compares the department’s approach to established
crisis communication principles, which emphasize image restoration following organizational
wrongdoing. The results show that the department relied on strategic partnerships to navigate the crisis.
Accepted crisis communication theories provide limited explanation of this community-based crisis. The
implications of two emerging crisis frameworks are discussed.
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