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Issue Framing, Political Parties, and Individual Differences
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Issue Framing, Political Parties, and Individual Differences
Rune Slothuus
Department of Political Science
University of Aarhus
Universitetsparken, Bldg. 1331
DK-8000 Århus C, Denmark
E-mail:
## email not listed ##
Web:
http://au.## email not listed ##
(Please direct correspondence to Slothuus)
Claes de Vreese
Amsterdam School of Communications Research (ASCoR)
University of Amsterdam
Kloveniersburgwal 48
1012 CX Amsterdam, The Netherlands
E-mail:
c.h.## email not listed ##
Web:
www.claesdevreese.com
Preliminary draft: August 24, 2007 Comments are most welcome.
Abstract
Issue framing prevails in politics as one of the most important means of elite influence on public opinion. While research on issue framing effects has matured and illuminated the conditionality of framing effects, we still have a very limited knowledge of how citizens respond to issue frames in the common situation in politics where issue frames are sponsored by visible political groups. We investigate effects of frames explicitly sponsored by a political party. Based on two survey experiments with a nationally representative sample (N = 1,618), we find that framing effects are highly dependent on a match between party sponsor and receivers’ party attachments. Political parties can exert strong influence on opinion among their supporters while they face larger constraints in influencing out-partisans. Furthermore, we find party framing effects to be moderated by receivers’ political awareness with the most politically aware being most sensitive to who promotes the frame. Prepared for delivery at the annual meeting of the American Political Science Association, Chicago, IL, August 30 – September 2, 2007.
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Issue Framing, Political Parties, and Individual Differences
Rune Slothuus
Department of Political Science
University of Aarhus
Universitetsparken, Bldg. 1331
DK-8000 Århus C, Denmark
E-mail:
## email not listed ##
Web:
http://au.## email not listed ##
(Please direct correspondence to Slothuus)
Claes de Vreese
Amsterdam School of Communications Research (ASCoR)
University of Amsterdam
Kloveniersburgwal 48
1012 CX Amsterdam, The Netherlands
E-mail:
c.h.## email not listed ##
Web:
www.claesdevreese.com
Preliminary draft: August 24, 2007
Comments are most welcome.
Abstract
Issue framing prevails in politics as one of the most important means of elite influence on public
opinion. While research on issue framing effects has matured and illuminated the conditionality
of framing effects, we still have a very limited knowledge of how citizens respond to issue frames
in the common situation in politics where issue frames are sponsored by visible political groups.
We investigate effects of frames explicitly sponsored by a political party. Based on two survey
experiments with a nationally representative sample (N = 1,618), we find that framing effects are
highly dependent on a match between party sponsor and receivers’ party attachments. Political
parties can exert strong influence on opinion among their supporters while they face larger
constraints in influencing out-partisans. Furthermore, we find party framing effects to be
moderated by receivers’ political awareness with the most politically aware being most sensitive
to who promotes the frame.
Prepared for delivery at the annual meeting of the American Political Science Association,
Chicago, IL, August 30 – September 2, 2007.
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