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Investigating the Impact of Breast Cancer Messages on Women’s Perceptions: Results of a Message Testing Pilot Study
Unformatted Document Text:  BREAST CANCER MESSAGE STUDY Abstract Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue  to decrease the number of females who will be diagnosed with breast cancer later in life. The  current pilot study used a 2 (message source) x 3 (message concept) design to expose women  (N=59) to one of three message concepts (e.g., understanding normal mammary gland  development, limiting exposure to chemicals, & adoption of healthy lifestyle behaviors) with a  physician or a researcher as its source. Women then completed a post-test survey designed to  assess message and source perceptions, knowledge, attitude, behavioral intentions, and  demographic information. Results from regression analyses indicate that direct appeals to mothers  with daughters increase behavioral intentions to seek more information about breast cancer  prevention and communication with family members and doctors. Implications of these  preliminary results for further message construction designed to target mothers are discussed. 1

Authors: Silk, Kami., Yun, Doshik., Bowman, Nicholas., Neuberger, Lindsay. and Atkin, Charles.
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BREAST CANCER MESSAGE STUDY
Abstract
Breast cancer messages focused on early adoption of preventative actions provide a fruitful avenue 
to decrease the number of females who will be diagnosed with breast cancer later in life. The 
current pilot study used a 2 (message source) x 3 (message concept) design to expose women 
(N=59) to one of three message concepts (e.g., understanding normal mammary gland 
development, limiting exposure to chemicals, & adoption of healthy lifestyle behaviors) with a 
physician or a researcher as its source. Women then completed a post-test survey designed to 
assess message and source perceptions, knowledge, attitude, behavioral intentions, and 
demographic information. Results from regression analyses indicate that direct appeals to mothers 
with daughters increase behavioral intentions to seek more information about breast cancer 
prevention and communication with family members and doctors. Implications of these 
preliminary results for further message construction designed to target mothers are discussed.
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