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Motivational System Activation and Information Processing: Using a Video Game to Compare Emotional Responses and Cognitive Processing During Appetitive, Aversive, and Coactive States
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Motivational System Activation and Information Processing:
Using a Video Game to Compare Emotional Responses and Cognitive Processing During
Appetitive, Aversive, and Coactive States
Byungho PARK
Assistant Professor
Communications and New Media Programme
National University of Singapore
May 2008
Paper presented to the Information Systems Division
of the International Communication Association
at the 2008 conference in Montreal, Canada
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Motivational System Activation and Information Processing:
Using a Video Game to Compare Emotional Responses and Cognitive Processing During
Appetitive, Aversive, and Coactive States
Byungho PARK
Assistant Professor
Communications and New Media Programme
National University of Singapore
May 2008
Paper presented to the Information Systems Division
of the International Communication Association
at the 2008 conference in Montreal, Canada
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