Bisexual Chic 1
Running head: Bisexual Chic
THE RISE AND REPERCUSSIONS OF BISEXUAL CHIC:
Examining female-female sexual activity in the heterosexual dating context
Introduction
The past decade has brought bisexuality into the limelight. “Bisexuality—and even the by now
much-recycled concept of ‘bisexual chic’—has moved steadily into the mainstream, fueled by music
videos, talk shows, sitcoms, and advertising, as well as by sexual practice” (Garber, 2000, p. 21). The
issue of whether bisexuality actually exists, and whether it can be displayed in a monogamous
relationship, is an on-going debate (Klesse, 2005). While homophobia is currently being confronted,
“biphobia” is just emerging. “Like homophobia, biphobia draws on a set of stereotypes. A heightened
sexuality, an essential non- monogamy or promiscuity is a strong feature of biphobic discourses”
(Klesse, 2005, p. 449). The association of promiscuity with bisexuality is often contested. Arguments
exist that promiscuity is expected in bisexual women as part of the double-standard in which women are
labeled “sluts” and “whores” in association with a natural impurity (Tanenbaum, 1999; Klesse, 2005).
Pheterson (1986) used the term “whore stigma” to explain the unfair label women are given when
expressions of their sexuality cannot be controlled by men. Klesse (2005) interviewed bisexual women,
one of whom summed up the fascination straight men have with the idea of promiscuous bisexual
women: “While straight men would frequently feel either extremely insecure or react with rampant
homophobia, if they learn about a male friends’ bisexual identity, such information about a female
friend would often entice their sexual fantasy” (Klesse, 2005, p. 452).
Bisexual chic is not a completely new idea, though. As early as 1970, Newsweek was already
boasting that bisexuality was in bloom (Garber, 2000). It went on to cite the new trends of androgynous
clothing and hair styles as the beginning of a trend which led to a gender blur. However, while
bisexuality came into style, a new discourse of biphobia arose in which bisexuals struggled to find a