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Dissuasive Elite Source Effects And Citizens’ Attitudes. Evidence From Experiments In A Multi Party System
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Dissuasive Elite Source Effects and Citizens’ Attitudes
Lene Aarøe
Department of Political Science
University of Aarhus
## email not listed ##
Paper prepared for the ISPP 31 Annual Meeting, Paris, France
July 9-July 12, 2008
Abstract
In the framing literature, studies of source effects have especially focused on the capacity of political elite sources to attract support for a frame – that is persuasive source effects. In contrast, there are surprisingly few studies of studies of failed persuasion. To address this gap, this paper therefore investigates dissuasive party leader source effects – the case in which a party leader source decreases support for a message. Using theories of motivated reasoning and data from three experiments conducted in a Danish multi-party context, I find that a party leader source can have dissuasive effect on recipients who do not share the party attachment of the source or who perceive the party leader’s likeability to be low. Furthermore, I show that the strength of the dissuasive source effect depends on the receivers’ degree of party political opposition to the source and on the extent to which the receiver perceives the party leader as non-likeable. Hence, the findings accentuate the immediate limits to elite opinion leadership in modern democracy.
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1
Dissuasive Elite Source Effects and Citizens’ Attitudes
Lene Aarøe
Department of Political Science
University of Aarhus
## email not listed ##
Paper prepared for the ISPP 31 Annual Meeting, Paris, France
July 9-July 12, 2008
Abstract
In the framing literature, studies of source effects have especially focused on the capacity of political
elite sources to attract support for a frame – that is persuasive source effects. In contrast, there are
surprisingly few studies of studies of failed persuasion. To address this gap, this paper therefore
investigates dissuasive party leader source effects – the case in which a party leader source decreases
support for a message. Using theories of motivated reasoning and data from three experiments
conducted in a Danish multi-party context, I find that a party leader source can have dissuasive effect
on recipients who do not share the party attachment of the source or who perceive the party leader’s
likeability to be low. Furthermore, I show that the strength of the dissuasive source effect depends on
the receivers’ degree of party political opposition to the source and on the extent to which the receiver
perceives the party leader as non-likeable. Hence, the findings accentuate the immediate limits to elite
opinion leadership in modern democracy.
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