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Identification and Technology Use: A Case Study of a University’s Communication Information Technology System
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Abstract
Universities encourage faculty and staff to use computer technology not only to enhance
teaching and learning but also to maintain their global competitiveness. This change
influences organizational identification. This case study shows that as the university
identifies with the education profession in terms of technology use, university members’
identifications are mixed: while they identify with technology use for enhancing teaching
and learning, they disidentify with technology use for online teaching. Both theoretical
contributions and practical implications have been addressed following the analysis of the
findings in this case study.
Keywords: Identification, disidentification, technology use, Blackboard, structuration
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| | Authors: Lin, Canchu., Singer, Ross. and Ha, Louisa. |
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Abstract
Universities encourage faculty and staff to use computer technology not only to enhance
teaching and learning but also to maintain their global competitiveness. This change
influences organizational identification. This case study shows that as the university
identifies with the education profession in terms of technology use, university members’
identifications are mixed: while they identify with technology use for enhancing teaching
and learning, they disidentify with technology use for online teaching. Both theoretical
contributions and practical implications have been addressed following the analysis of the
findings in this case study.
Keywords: Identification, disidentification, technology use, Blackboard, structuration
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