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Only for you!: An investigation of tailored Internet services’ effects on users’ attitudes and gratifications
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Running Head: Tailored Internet Services and Gratifications
Only for you!:
An investigation of tailored Internet services’ effects
on users’ attitudes and gratifications
KEUNMIN BAE, NIVEDITA CHATTERJEE, HYUNJIN KANG, HYANGSOOK KIM
Pennsylvania State University
The authors’ names are presented in an alphabetical order of their last names.
All of the authors equally contributed to the paper.
(Corresponding to HyangSook Kim, ## email not listed ##)
Paper presented to the Communication Technology Division
at the AEJMC Annual Conference in Chicago, 2008
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| | Authors: Bae, Keunmin., Chatterjee, Nivedita., Kang, Hyunjin. and Kim, HyangSook. |
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Running Head: Tailored Internet Services and Gratifications
Only for you!:
An investigation of tailored Internet services’ effects
on users’ attitudes and gratifications
KEUNMIN BAE, NIVEDITA CHATTERJEE, HYUNJIN KANG, HYANGSOOK KIM
Pennsylvania State University
The authors’ names are presented in an alphabetical order of their last names.
All of the authors equally contributed to the paper.
(Corresponding to HyangSook Kim, ## email not listed ##)
Paper presented to the Communication Technology Division
at the AEJMC Annual Conference in Chicago, 2008
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