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Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election
Unformatted Document Text:  Running Head: NEGATIVE POLITICAL ADVERTISING IN OHIO’S ELECTION FOR GOVERNOR Voters’ Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor’s Election Jennette P. Lovejoy, M.S. Ohio University Contact information:  ## email not listed ## Hong Cheng, Ph.D. Ohio University Daniel Riffe, Ph.D. University of North Carolina, Chapel Hill Paper submitted to Mass Communication & Society AEJMC National Convention 2008 Abstract Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention

Authors: Lovejoy, Jennette., Cheng, Hong. and Riffe, Daniel.
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Running Head: NEGATIVE POLITICAL ADVERTISING IN OHIO’S ELECTION FOR GOVERNOR
Voters’ Attention, Perceived Effects, and Voting Preferences:
Negative Political Advertising in the 2006 Ohio Governor’s Election
Jennette P. Lovejoy, M.S.
Ohio University
Contact information: 
Hong Cheng, Ph.D.
Ohio University
Daniel Riffe, Ph.D.
University of North Carolina, Chapel Hill
Paper submitted to Mass Communication & Society
AEJMC National Convention 2008
Abstract
Statewide survey (N=564) before Ohio’s 2006 gubernatorial election examined political interest,
campaign news and advertising attention, and perceived effects of negative political ads. Interest was
related to political and negative political advertising attention, which were in turn related to campaign
news attention. Candidate preference predicted attention to political and negative political ads; attention


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