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Effects of Influence Agent’s Gender and Self-Confidence on Informational Social Influence:
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Abstract:
Two experiments examined the moderating effects of the influence agent’s gender and self-proclaimed competence on informational social influence in computer-mediated communication. In a 2 (participant’s gender: male vs. female) X 2 (partner’s character: male vs. female) X 2 (partner’s confidence: high vs. low) mixed-design experiment, participants played a trivia game with an anonymous partner. Experiment 1 showed that when the partner’s confidence was presented in quantitative form, its effect on conformity was more pronounced among men than among women. In Experiment 2, when the partner’s confidence was verbally expressed, however, the effect was reversed: Women displayed greater vigilance to the partner’s confidence than did men. In both experiments, the partner’s gender, inferred from randomly assigned gender-marked characters, did not affect perceived competence of the partner nor the susceptibility to informational social influence, casting doubt on the Expectation States Theory predicting the attribution of greater competence to men than to women.
Most Common Document Word Stems: partner (200), gender (164), confid (107), men (101), women (99), influenc (92), inform (83), particip (79), charact (72), effect (72), 2 (69), differ (64), self (62), social (59), p (51), 1 (49), interact (49), experi (48), compet (47), femal (42), greater (41),

Author's Keywords: gender; informational social influence; quantitative vs. verbal data presentation; computer-mediated communication	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112435_index.html Direct Link: HTML Code:

Lee, Eun-Ju. "Effects of Influence Agent’s Gender and Self-Confidence on Informational Social Influence:" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p112435_index.html>

Lee, E. , 2004-05-27 "Effects of Influence Agent’s Gender and Self-Confidence on Informational Social Influence:" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p112435_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Two experiments examined the moderating effects of the influence agent’s gender and self-proclaimed competence on informational social influence in computer-mediated communication. In a 2 (participant’s gender: male vs. female) X 2 (partner’s character: male vs. female) X 2 (partner’s confidence: high vs. low) mixed-design experiment, participants played a trivia game with an anonymous partner. Experiment 1 showed that when the partner’s confidence was presented in quantitative form, its effect on conformity was more pronounced among men than among women. In Experiment 2, when the partner’s confidence was verbally expressed, however, the effect was reversed: Women displayed greater vigilance to the partner’s confidence than did men. In both experiments, the partner’s gender, inferred from randomly assigned gender-marked characters, did not affect perceived competence of the partner nor the susceptibility to informational social influence, casting doubt on the Expectation States Theory predicting the attribution of greater competence to men than to women.

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