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Persuasion Effects of Issue-Framing Functions: An Experiment Using an Environmental Social Movement Issue
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Abstract:
Communication and social movement scholars have suggested that there can be four functions of framing in relation to an issue: defining a problem, attributing blame for the problem, suggesting solutions or remedies, and invoking a moral appeal that something should be done. Although these functions are assumed to exist, little research has investigated their persuasive effectiveness as they are presented in textual messages. To address this shortcoming, the author executed a 2 x 2 x 2 factorial experiment with 244 subjects who received an environmental message manipulated by the inclusion versus exclusion of these functions. Although no significant interaction effects were revealed for all functions simultaneously, means on all dependent variables were highest when all functions were included in the message. Several significant two-factor interactions demonstrate that, although the functions exist, they can perform differing persuasive roles depending on the desired outcome of the message. Additionally, in some situations, the presence of certain functions mitigated, rather than enhanced, persuasion. The author also suggests that the "moral appeal" function – as utilized originally in the current study – should be considered as essential as the other functions when the goal of an organization’s message is opinion change rather than participant mobilization.
Most Common Document Word Stems: frame (207), function (158), subject (80), effect (78), receiv (77), messag (76), issu (76), smo (69), blame (60), movement (59), environment (57), appeal (55), social (54), research (52), moral (47), studi (41), problem (40), mean (38), media (37), solut (35), m (35),

Author's Keywords: Framing, persuasion, social movements	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p112974_index.html Direct Link: HTML Code:

Dardis, Frank. "Persuasion Effects of Issue-Framing Functions: An Experiment Using an Environmental Social Movement Issue" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p112974_index.html>

Dardis, F. E. , 2004-05-27 "Persuasion Effects of Issue-Framing Functions: An Experiment Using an Environmental Social Movement Issue" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p112974_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Communication and social movement scholars have suggested that there can be four functions of framing in relation to an issue: defining a problem, attributing blame for the problem, suggesting solutions or remedies, and invoking a moral appeal that something should be done. Although these functions are assumed to exist, little research has investigated their persuasive effectiveness as they are presented in textual messages. To address this shortcoming, the author executed a 2 x 2 x 2 factorial experiment with 244 subjects who received an environmental message manipulated by the inclusion versus exclusion of these functions. Although no significant interaction effects were revealed for all functions simultaneously, means on all dependent variables were highest when all functions were included in the message. Several significant two-factor interactions demonstrate that, although the functions exist, they can perform differing persuasive roles depending on the desired outcome of the message. Additionally, in some situations, the presence of certain functions mitigated, rather than enhanced, persuasion. The author also suggests that the "moral appeal" function – as utilized originally in the current study – should be considered as essential as the other functions when the goal of an organization’s message is opinion change rather than participant mobilization.

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