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Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p113108_index.html Direct Link: HTML Code:

Newhagen, John. "Comparing self report to latency to respond on political attitude questions with socially desirable outcomes on an Internet-based survey" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p113108_index.html>

Newhagen, J. E. , 2004-05-27 "Comparing self report to latency to respond on political attitude questions with socially desirable outcomes on an Internet-based survey" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p113108_index.html

Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: This study compares self report to latency to respond data for political attitude and behavior questions in a questionnaire administered on the Internet. The efficacy of the latency measure is tested by examining subjects� answers to questions that have socially desirable outcomes, such as �Did you vote in the last presidential election?� In this example respondents are known to over report voting on surveys, even thought they know their identity is anonymous and their responses are confidential. One way to sort out those who give a socially desirable response to such questions that are not valid could be to look at their latency to respond. This study sets out to look at that proposition by examining both self report and latency to respond to political survey questions with socially desirable responses. An instrument was posted on the Internet which included questions about political participation, and attitudes. Media exposure questions also were included. A standard set of questions tapping into respond political self efficacy and four questions taken from the original Crowne Social Desirability questions set also were included. A program named SOS embedded in the Web document that contained the instrument activated a clock when the subject mouse clicked a start button at the top of the screen at the beginning of each question. Subjects read the question and clicked a radio button for the appropriate response. They then clicked on a button at the bottom of the page, which stopped the computer=s clock and advanced the document to the next page. Making the causal leap from latency to truthfulness in self reported data to socially desirable questions is based on the assumption that not telling the truth takes longer than telling the truth; that assumption is supported by the data reported here, and data that will be included in the full paper.

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