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Does Interacting with Media enhance News Memory? Automatic vs. Controlled Processing of Interactive News Features

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Abstract:

Interacting with online news is quite unlike the passive reception of news via traditional mass media. By constantly calling for user action, interactive news segments compel greater user involvement and are therefore more likely to be processed consciously rather than automatically and also lead to better encoding of news information. These propositions were investigated in a within-participants experiment by measuring clicking activity, heart-rate and memory as a function of the degree of interactivity embedded in a news segment. Hypotheses derived from enactment paradigm and limited capacity model were tested. Results show that greater the number of interactive features in an online news segment, higher the clicking activity, greater the heart-rate deceleration following the use of an interactive feature, lesser the recall and higher the recognition of story details. Theoretical implications are discussed.

Most Common Document Word Stems:

interact (204), news (160), process (92), featur (90), segment (78), click (71), onlin (56), number (52), particip (48), inform (47), user (44), content (42), mean (39), recognit (39), 2 (39), memori (36), activ (35), greater (34), recal (34), use (33), effect (33),

Author's Keywords:

Interactivity, Automatic vs. Controlled Processing, Enactment Effect, Limited Capacity Model, Processing News
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Association:
Name: International Communication Association
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http://www.icahdq.org


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URL: http://www.allacademic.com/meta/p113221_index.html
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MLA Citation:

Sundar, S. Shyam. and Constantin, Corina. "Does Interacting with Media enhance News Memory? Automatic vs. Controlled Processing of Interactive News Features" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p113221_index.html>

APA Citation:

Sundar, S. and Constantin, C. , 2004-05-27 "Does Interacting with Media enhance News Memory? Automatic vs. Controlled Processing of Interactive News Features" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p113221_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Interacting with online news is quite unlike the passive reception of news via traditional mass media. By constantly calling for user action, interactive news segments compel greater user involvement and are therefore more likely to be processed consciously rather than automatically and also lead to better encoding of news information. These propositions were investigated in a within-participants experiment by measuring clicking activity, heart-rate and memory as a function of the degree of interactivity embedded in a news segment. Hypotheses derived from enactment paradigm and limited capacity model were tested. Results show that greater the number of interactive features in an online news segment, higher the clicking activity, greater the heart-rate deceleration following the use of an interactive feature, lesser the recall and higher the recognition of story details. Theoretical implications are discussed.

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Document Type: .PDF
Page count: 40
Word count: 8127
Text sample:
Processing Interactive News — 0 Does Interacting with Media enhance News Memory? Automatic vs. Controlled Processing of Interactive News Features Abstract Interacting with online news is quite unlike the passive reception of news via traditional mass media. By constantly calling for user action interactive news segments compel greater user involvement and are therefore more likely to be processed consciously rather than automatically and also lead to better encoding of news information. These propositions were investigated in a within-participants experiment
Processing Interactive News — 36 Figure 2: Habituation to Interactive Features Novelty Habituation Effects based on Interactive Fe Novelty 94 92 Mean BPM values 90 88 86 84 82 80 1 2 3 4 5 Number of Clicks in a Row Based on Different Interactiv Processing Interactive News — 37 Appendix Processing Interactive News — 38 Processing Interactive News — 39


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