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For-Profit Companies as Health Information Sponsors on the Internet: Effects of Corporate Credibility and Commercial Intent |
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Abstract:
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An increasing number of people go online to search for health information; however the quality of online health information is questionable. A lack of monitoring system in the Internet allows practically anyone with some knowledge of Web design to be an information provider. Accordingly, questions arise as to how individuals assess credibility of online health information and under what conditions online health information can contribute to promoting individuals’ health. To address these questions, the present study examines the effects of source credibility on perceived credibility of online health information as well as health-related outcomes; specifically, the source credibility effects were tested with a for-profit company as health information Web sites sponsored by commercial sources far outnumber those sponsored by non-commercial sources (e.g., government source). The findings highlight the importance of source credibility in generating positive consumer responses to the health information. Even for-profit corporations yield favorable outcomes for public health promotions if they are perceived as credible in the eyes of consumers. Consumer involvement with health issues appeared to moderate the effects of corporate credibility. Implications and directions for future research are discussed. |
Most Common Document Word Stems:
sourc (144), credibl (139), inform (131), health (114), web (81), involv (67), issu (64), effect (59), site (59), high (47), ill (46), mental (46), compani (46), corpor (45), particip (43), attitud (43), research (42), low (35), studi (33), commerci (33), intent (32), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Kim, Hyojin. and Choi, Sejung Marina. "For-Profit Companies as Health Information Sponsors on the Internet: Effects of Corporate Credibility and Commercial Intent" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA, May 27, 2004 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p113419_index.html> |
APA Citation:
| Kim, H. and Choi, S. , 2004-05-27 "For-Profit Companies as Health Information Sponsors on the Internet: Effects of Corporate Credibility and Commercial Intent" Paper presented at the annual meeting of the International Communication Association, New Orleans Sheraton, New Orleans, LA Online <.PDF>. 2008-10-10 from http://www.allacademic.com/meta/p113419_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: An increasing number of people go online to search for health information; however the quality of online health information is questionable. A lack of monitoring system in the Internet allows practically anyone with some knowledge of Web design to be an information provider. Accordingly, questions arise as to how individuals assess credibility of online health information and under what conditions online health information can contribute to promoting individuals’ health. To address these questions, the present study examines the effects of source credibility on perceived credibility of online health information as well as health-related outcomes; specifically, the source credibility effects were tested with a for-profit company as health information Web sites sponsored by commercial sources far outnumber those sponsored by non-commercial sources (e.g., government source). The findings highlight the importance of source credibility in generating positive consumer responses to the health information. Even for-profit corporations yield favorable outcomes for public health promotions if they are perceived as credible in the eyes of consumers. Consumer involvement with health issues appeared to moderate the effects of corporate credibility. Implications and directions for future research are discussed. |
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| Document Type: |
.PDF |
| Page count: |
30 |
| Word count: |
7850 |
| Text sample: |
| For-Profit Companies as Health Information Sponsors on the Internet: Effects of Corporate Credibility and Commercial Intent A B S T R A C T An increasing number of people go online to search for health information; however the quality of online health information is questionable. A lack of monitoring system in the Internet allows practically anyone with some knowledge of Web design to be an information provider. Accordingly questions arise as to how individuals assess credibility of online health |
| company was incorporated in 1987 and at present employs 71 people at its plant. Rather than develop its products Dales often copies leading companies’ products. Dales appears to be encountering a number of difficulties. According to industry sources poor working conditions have led to recurrent strike threats. In addition Dales and its officers have recently come under investigation for alleged illegalities concerning the sale of their stocks. Company representatives have dismissed these charges. Dales is considering entering the U.S. |
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