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Responding Without Reason: Effects of Compliance on Item Nonresponse |
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Abstract:
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Negative impacts on data quality and statistical compatibility make item nonresponse reduction important in surveys, especially for personally sensitive questions. To identify strategies for reducing item nonresponse to household income questions, a 2X3 experimental design was embedded in a countywide CATI omnibus survey of 1000 randomly selected adults. Experimental conditions were created to test the effects of nonmaterial incentives through exchange theory and compliance strategies based on psychological ‘mindlessness.’ Results suggested that while nonmaterial incentives failed to increase respondents’ likelihood of offering a specific dollar value household income, compliance strategies significantly reduced item nonresponse when presented without placebic or legitimate reasons. Logistic regression models identified significant improvements in income item response rates attributable to compliance strategies lacking explicit reasons, controlling for demographic indicators of income item response rates in general. |
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Association:
Name: American Association for Public Opinion Research URL: http://www.aapor.org
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Citation:
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MLA Citation:
| Trouteaud, Alex. and Parker, James. "Responding Without Reason: Effects of Compliance on Item Nonresponse" Paper presented at the annual meeting of the American Association for Public Opinion Research, Sheraton Music City, Nashville, TN, Aug 16, 2003 <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p116473_index.html> |
APA Citation:
| Trouteaud, A. R. and Parker, J. D. , 2003-08-16 "Responding Without Reason: Effects of Compliance on Item Nonresponse" Paper presented at the annual meeting of the American Association for Public Opinion Research, Sheraton Music City, Nashville, TN <Not Available>. 2008-10-10 from http://www.allacademic.com/meta/p116473_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Review Method: Peer Reviewed Abstract: Negative impacts on data quality and statistical compatibility make item nonresponse reduction important in surveys, especially for personally sensitive questions. To identify strategies for reducing item nonresponse to household income questions, a 2X3 experimental design was embedded in a countywide CATI omnibus survey of 1000 randomly selected adults. Experimental conditions were created to test the effects of nonmaterial incentives through exchange theory and compliance strategies based on psychological ‘mindlessness.’ Results suggested that while nonmaterial incentives failed to increase respondents’ likelihood of offering a specific dollar value household income, compliance strategies significantly reduced item nonresponse when presented without placebic or legitimate reasons. Logistic regression models identified significant improvements in income item response rates attributable to compliance strategies lacking explicit reasons, controlling for demographic indicators of income item response rates in general. |
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