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Debates, Media and Social Networks: How Interpersonal and Mass Communication Affected the Evaluation of the Televised Debates in the 2002 German Federal Election |
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Abstract:
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While research on televised debates predominantly focuses on their direct impact on voters' political beliefs and behavioral intentions, the question of whether debate effects are stable over time has been largely ignored. With data collected in the context of the 2002 German televised debates we demonstrate that evaluations of the candidates' debate performances are highly instable. The reason is that voters compare their own perceptions to the views represented in their social networks and the interpretations provided by the mass media. To avoid dissonances, they adjust their opinions in accordance with the other information channels. While interpersonal communication is more important for the adjustment process after the first debate, mass communication had a greater impact in the context of the second debate. |
Most Common Document Word Stems:
debat (248), candid (57), media (54), der (53), perform (51), evalu (45), perceiv (42), stoiber (38), schr (38), first (37), second (37), communic (36), televis (36), two (27), opinion (25), effect (25), mass (24), voter (23), differ (23), polit (22), individu (22), |
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Televised Debates, Germany, Federal Election, Interpersonal Communication, Mass Communication, Stability of Debate Effects |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Maier, Juergen. and Faas, Thorsten. "Debates, Media and Social Networks: How Interpersonal and Mass Communication Affected the Evaluation of the Televised Debates in the 2002 German Federal Election" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p11721_index.html> |
APA Citation:
| Maier, J. and Faas, T. "Debates, Media and Social Networks: How Interpersonal and Mass Communication Affected the Evaluation of the Televised Debates in the 2002 German Federal Election" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <APPLICATION/PDF>. 2008-10-10 from http://www.allacademic.com/meta/p11721_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: While research on televised debates predominantly focuses on their direct impact on voters' political beliefs and behavioral intentions, the question of whether debate effects are stable over time has been largely ignored. With data collected in the context of the 2002 German televised debates we demonstrate that evaluations of the candidates' debate performances are highly instable. The reason is that voters compare their own perceptions to the views represented in their social networks and the interpretations provided by the mass media. To avoid dissonances, they adjust their opinions in accordance with the other information channels. While interpersonal communication is more important for the adjustment process after the first debate, mass communication had a greater impact in the context of the second debate. |
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application/pdf |
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15 |
| Word count: |
6676 |
| Text sample: |
| Debates Media and Social Networks How Interpersonal and Mass Communication Affected the Evaluation of the Televised Debates in the 2002 German Federal Election Abstract While research on televised debates predominantly focuses on their direct impact on voters' political beliefs and behavioral intentions the question of whether debate effects are stable over time has been largely ignored. With data collected in the context of the 2002 German televised debates we demonstrate that evaluations of the candidates' debate performances are highly |
| for the second debate – mass communication is more persuasive than interpersonal communication – is in line with the findings of Maurer and Reinemann (2003: 151-153) the different importance of the two information sources comparing the two debates is hard to explain. One explanation might be that the frequency of media consumption and interpersonal communication is different for the two debates: While after the first debate our respondents per average received information from 2.8 media sources this number increased |
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How Media Bias Affects Attitude Change: Studying Individual-Level Effects of Political Commentary on Changing Party Evaluations during the UK Election Campaign in 2005
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