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Public Relations Practices and Socio-economic Factors: A Case Study of Different Organizational Types in Shanghai |
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Abstract:
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Shanghai, as one of the first Chinese ports opened to Western traders, has been influenced by the West since the Opium War of 1840. Because of its history and an increase in the influx of foreigners to the city especially in the 1920s and 1930s, it became one of the most cosmopolitan cites in China. This study investigates the nature of public relations practices among a sample of different types of organizations in this cosmopolitan city that is leading China’s explosive economic growth.
A combination of quantitative (self-administered survey) and qualitative methods (in-depth interviews) was used to gather data for this study from 23 organizations (government agencies, non-profits, and corporations – domestic and multinational).
The personal influence model was found to be the most prevalent model in all the organizations based on personal networking (“Guanxi”) due to China’s relation-centric culture. Relationship with the media was less valued particularly amongst government agencies and state owned enterprises. Contrary to published literature, the public information model was least used by government agencies and non-profit organizations in the sample. Multinational corporations practiced the two-way asymmetrical or symmetrical model more often than domestic organizations.
The “lun zi pai bei” system (valuing seniority over performance or qualifications), which had not been discussed at all in PR literature, showed that heads of PR departments of government agencies often had no education or even background in public relations. As a result, railway workers and even chefs were asked to head public relations departments! |
Most Common Document Word Stems:
public (212), relat (185), organ (99), model (87), govern (75), practition (52), manag (50), communic (47), two (44), 3 (42), way (41), agenc (39), practic (37), use (36), studi (33), 2.75 (32), 3.5 (31), two-way (31), shanghai (31), media (30), 4 (29), |
Author's Keywords:
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international PR, PR in China, guanxi and personal influence model, models of public relations |
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Association:
Name: International Communication Association URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Sriramesh, K.. and enxi, liu. "Public Relations Practices and Socio-economic Factors: A Case Study of Different Organizational Types in Shanghai" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p12486_index.html> |
APA Citation:
| Sriramesh, K. and enxi, l. "Public Relations Practices and Socio-economic Factors: A Case Study of Different Organizational Types in Shanghai" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <APPLICATION/PDF>. 2008-10-10 from http://www.allacademic.com/meta/p12486_index.html |
Publication Type: Conference Paper/Unpublished Manuscript Abstract: Shanghai, as one of the first Chinese ports opened to Western traders, has been influenced by the West since the Opium War of 1840. Because of its history and an increase in the influx of foreigners to the city especially in the 1920s and 1930s, it became one of the most cosmopolitan cites in China. This study investigates the nature of public relations practices among a sample of different types of organizations in this cosmopolitan city that is leading China’s explosive economic growth.
A combination of quantitative (self-administered survey) and qualitative methods (in-depth interviews) was used to gather data for this study from 23 organizations (government agencies, non-profits, and corporations – domestic and multinational).
The personal influence model was found to be the most prevalent model in all the organizations based on personal networking (“Guanxi”) due to China’s relation-centric culture. Relationship with the media was less valued particularly amongst government agencies and state owned enterprises. Contrary to published literature, the public information model was least used by government agencies and non-profit organizations in the sample. Multinational corporations practiced the two-way asymmetrical or symmetrical model more often than domestic organizations.
The “lun zi pai bei” system (valuing seniority over performance or qualifications), which had not been discussed at all in PR literature, showed that heads of PR departments of government agencies often had no education or even background in public relations. As a result, railway workers and even chefs were asked to head public relations departments! |
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application/pdf |
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35 |
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8605 |
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| Public Relations Practices and Socio-economic Factors: A case study of different organizational types in Shanghai Paper submitted to the Public Relations Division of the International Communication Association for publication consideration October 26 2004 1 INTRODUCTION Public relations which has matured to a greater extent as a discipline in some western developed countries is only now beginning to develop as a profession in much of Asia (Sriramesh 2004) including China. As a result there are few publications about the status |
| goals such as placing stories in the media 4.40 My ability to socialize with various individuals such as journalists and govt. officials has helped me immensely in becoming a successful public relations professional 4.14 I find that having close friendships with key people (eg. Journalists) helps me professionally I have always tried my best to provide help and favors to 4.37 strategically placed people such as journalists and government officials because they often help me in return when I |
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