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Legitimacy, Public Relations, and Media Access: Proposing and Testing Media Access Model with Stem Cell and Cloning Organizations |
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Abstract:
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This study examines how media access of an organizational source reflects two sets of influences—its public relations expertise and legitimacy. A context of stem cell and the cloning debate is used to test the relationships. Two surveys and a content analysis show that the legitimacy of sources perceived by journalists has an impact on the regularity and valence of those sources’ media coverage, whereas public relations expertise of sources does not have an impact on any of the media access indicators. Public relations expertise, however, shows some impact on legitimacy of sources as perceived by journalists, indicating that legitimacy operates as an intervening variable between public relations expertise and media access of sources. |
Most Common Document Word Stems:
media (227), organ (221), journalist (164), sourc (152), public (152), relat (146), access (139), legitimaci (110), news (74), number (69), coverag (68), model (65), press (64), 30 (64), 1 (61), posit (60), studi (60), expertis (58), group (56), 2 (55), communic (49), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Yoon, Youngmin. "Legitimacy, Public Relations, and Media Access: Proposing and Testing Media Access Model with Stem Cell and Cloning Organizations" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p12768_index.html> |
APA Citation:
| Yoon, Y. "Legitimacy, Public Relations, and Media Access: Proposing and Testing Media Access Model with Stem Cell and Cloning Organizations" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2008-10-10 from http://www.allacademic.com/meta/p12768_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examines how media access of an organizational source reflects two sets of influences—its public relations expertise and legitimacy. A context of stem cell and the cloning debate is used to test the relationships. Two surveys and a content analysis show that the legitimacy of sources perceived by journalists has an impact on the regularity and valence of those sources’ media coverage, whereas public relations expertise of sources does not have an impact on any of the media access indicators. Public relations expertise, however, shows some impact on legitimacy of sources as perceived by journalists, indicating that legitimacy operates as an intervening variable between public relations expertise and media access of sources. |
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PDF |
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53 |
| Word count: |
14391 |
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| Media 1 Access Model Running head: MEDIA ACCESS MODEL Legitimacy public relations and media access: Proposing and testing media access model with stem cell and cloning organizations Media 2 Access Model Organizations that actively try to exert influence on a policy decision process tend to seek access to the news media with an assumption that simply put greater and sympathetic media coverage of their stance will result in public opinion and policy-making favorable to them (Danielian 1992; Kennamer 1992; |
| positive nor negative it was coded neutral. If a sentence conveyed no opinion it was also coded as neutral. 8 Two prominence indicators—number of mentions and number of sentences—were coded within each article. Then the coded scores within each indicator were added and averaged by the number of articles coded. These became overall organization scores for number of mentions and number of sentences. Scores for the two dominance indicators— position and direct quote tendency—were computed following the same procedure. |
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