|
|
| |
Testing the “Line” between News and Advertising: The Effects of Sponsor Association on the Content and Credibility of Four E-Newspapers |
| | Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles |
|
 | You can now view the document associated with this citation by clicking on the "View Document as HTML" link below. |
|
Click here to view the document
|
Abstract:
| The purpose of this research was to test the effect of sponsorship association on memory for news content and the credibility and behavioral intent for four e-newspapers. A secondary aim was to examine whether students versus non-student adults responded differently to the Internet sponsorships. The authors conceptualized the line between news and advertising in terms of how closely the sponsor’s product associated with the news. The method was a 3 (sponsor association) x 2 (section) x 4 (newspapers) x 4 (news story) factorial experiment. The participants were 110 students and 81 non-student adults. The high sponsorship association condition significantly decreased the credibility of the e-newspapers. Students and non-students significantly differed with regard to memory for the content, and credibility and behavioral intent for the e-newspapers. |
Most Common Document Word Stems:
sponsorship (124), newspap (108), sponsor (103), associ (94), e (91), news (87), advertis (83), student (82), e-newspap (69), credibl (53), content (48), stori (44), journal (41), persuas (39), non (39), non-stud (37), effect (37), knowledg (37), high (37), differ (35), may (35), |
|  | Convention | | All Academic Convention can solve the abstract management needs for any association's annual meeting. |  | Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. |  | Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! |  | Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! |  | Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. |  | Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! |  | Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! | | Click here for more information. |
|
|
Association:
Name: International Communication Association
URL: http://www.icahdq.org
| Citation:
|
MLA Citation:
| Rodgers, Shelly., Lim, Jeongsub. and Bae, Jiyang. "Testing the “Line” between News and Advertising: The Effects of Sponsor Association on the Content and Credibility of Four E-Newspapers" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, Online <PDF>. 2008-06-27 <http://www.allacademic.com/meta/p12917_index.html> |
APA Citation:
| Rodgers, S. , Lim, J. and Bae, J. "Testing the “Line” between News and Advertising: The Effects of Sponsor Association on the Content and Credibility of Four E-Newspapers" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF> Retrieved 2008-06-27 from http://www.allacademic.com/meta/p12917_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The purpose of this research was to test the effect of sponsorship association on memory for news content and the credibility and behavioral intent for four e-newspapers. A secondary aim was to examine whether students versus non-student adults responded differently to the Internet sponsorships. The authors conceptualized the line between news and advertising in terms of how closely the sponsor’s product associated with the news. The method was a 3 (sponsor association) x 2 (section) x 4 (newspapers) x 4 (news story) factorial experiment. The participants were 110 students and 81 non-student adults. The high sponsorship association condition significantly decreased the credibility of the e-newspapers. Students and non-students significantly differed with regard to memory for the content, and credibility and behavioral intent for the e-newspapers. |
Get this Document:
Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.
| Document Type: | PDF | | Page count: | 33 | | Word count: | 7631 | | Text sample: | | Testing the “Line” between News and Advertising: The Effects of Sponsor Association on the Content and Credibility of Four E-Newspapers Abstract The purpose of this research was to test the effect of sponsorship association on memory for news content and the credibility and behavioral intent for four e-newspapers. A secondary aim was to examine whether students versus non-student adults responded differently to the Internet sponsorships. The authors conceptualized the line between news and advertising in terms of how closely | | Mean Memory Scores for Sponsorship Association 11 10 9 8 7 6 5 4 3 2 Level of Association Note: F (2 722) = .015 p = .99 Figure 2 Mean Credibility Scores for Sponsorship Association 61 51 41 31 21 11 Level of Association Note: F (2 722) = 3.10 p < .05 Figure 2 Mean Behavioral Intention Scores for Sponsorship Association 15 13 11 9 7 5 3 Level of Association Note: F (2 722) = 2.12 |
Similar Titles:
You Must Read This: A content analysis of most e-mailed stories from five news sites
Cross-Media Ownership and Its Effect on Technological Convergence of Online News Content---A Content Analysis of 100 Internet Newspapers
For-Profit Companies as Health Information Sponsors on the Internet: Effects of Corporate Credibility and Commercial Intent
Stay Tuned: Effects of Tabloid TV News Content and Structural Features on Viewer Processing, Memory, and Channel Changing Behavior in Young Adults
"It's the Content" How content moderates the effects of news on political knowledge and participation
|
|
