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Television Viewing and Young Adolescents� Beliefs and Assumptions About Sexual Relationships: The �Effect� of Different Program Clusters at Different Experience Levels
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Several studies reported positive relationships between emerging adults' television viewing and assumptions about peer sexual experiences and sexual stereotypes. In this paper, these relationships are re-investigated in a younger sample. Furthermore, the moderating influence of sexual experience is examined: does real-life sexual experience reinforce the effect of television exposure, or does it make the expected relationships disappear? Respondents from a sample of 12- to 15-year-olds (N = 2121) reported on their viewing diet, estimated the prevalence of given sexual activities, and rated stereotypes about males as being preoccupied with sex, males as dominating sexual relations, and sex as a purely physical activity. Results demonstrated connections between television viewing and sexual beliefs. More specifically, greater exposure to early evening comedy series, youth action series, soap operas and late evening action series were repeatedly associated to sexual attitudes. Further exploration showed that some of these relationships become stronger as sexual experience levels progress.
Most Common Document Word Stems: sexual (240), televis (144), adolesc (101), sex (98), factor (95), view (94), primetim (81), program (69), experi (67), seri (62), relationship (56), tv (50), assumpt (49), 4 (47), male (46), action (44), level (44), content (44), age (43), attitud (43), studi (42),

Author's Keywords: sexual assumptions, sexual stereotypes, cultivation, television effects, adolescence, direct experience	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p13459_index.html Direct Link: HTML Code:

Eggermont, Steven. "Television Viewing and Young Adolescents� Beliefs and Assumptions About Sexual Relationships: The �Effect� of Different Program Clusters at Different Experience Levels" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, Online <PDF>. 2008-09-05 <http://www.allacademic.com/meta/p13459_index.html>

Eggermont, S. "Television Viewing and Young Adolescents� Beliefs and Assumptions About Sexual Relationships: The �Effect� of Different Program Clusters at Different Experience Levels" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF> Retrieved 2008-09-05 from http://www.allacademic.com/meta/p13459_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: Several studies reported positive relationships between emerging adults' television viewing and assumptions about peer sexual experiences and sexual stereotypes. In this paper, these relationships are re-investigated in a younger sample. Furthermore, the moderating influence of sexual experience is examined: does real-life sexual experience reinforce the effect of television exposure, or does it make the expected relationships disappear? Respondents from a sample of 12- to 15-year-olds (N = 2121) reported on their viewing diet, estimated the prevalence of given sexual activities, and rated stereotypes about males as being preoccupied with sex, males as dominating sexual relations, and sex as a purely physical activity. Results demonstrated connections between television viewing and sexual beliefs. More specifically, greater exposure to early evening comedy series, youth action series, soap operas and late evening action series were repeatedly associated to sexual attitudes. Further exploration showed that some of these relationships become stronger as sexual experience levels progress.

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