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Agenda Building Function of Internet Searches: Measuring the Unique Contribution of the Public Agenda on the Media Agenda |
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Abstract:
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The primary purposes of this study are to explore the relationship between the public agenda and the media agenda, to examine the agenda building function of the public agenda, and to suggest a conceptual framework of the relationship between public and media agendas. This study found that the public agenda, incarnated by Internet searches, influenced the media agenda. A model explaining conceptual paths among the public and media agendas were suggested and explained. |
Most Common Document Word Stems:
agenda (238), search (189), media (179), term (135), public (126), internet (115), tradit (76), week (62), two (58), cover (52), studi (52), function (50), build (44), influenc (41), impact (40), newspap (38), set (35), use (34), articl (32), rank (30), 2 (29), |
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Internet Public Agenda, Agenda-Building on the Internet, Public Agenda, Google, Search Term |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Jeong, Yongick ., Kim, Koang-Hyub. and Shin, Woojung. "Agenda Building Function of Internet Searches: Measuring the Unique Contribution of the Public Agenda on the Media Agenda" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p14807_index.html> |
APA Citation:
| Jeong, Y. , Kim, K. and Shin, W. "Agenda Building Function of Internet Searches: Measuring the Unique Contribution of the Public Agenda on the Media Agenda" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2008-10-10 from http://www.allacademic.com/meta/p14807_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: The primary purposes of this study are to explore the relationship between the public agenda and the media agenda, to examine the agenda building function of the public agenda, and to suggest a conceptual framework of the relationship between public and media agendas. This study found that the public agenda, incarnated by Internet searches, influenced the media agenda. A model explaining conceptual paths among the public and media agendas were suggested and explained. |
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| Document Type: |
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| Page count: |
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| Word count: |
6914 |
| Text sample: |
| Agenda Building Function of Internet Searches: Measuring the Unique Contribution of the Public Agenda on the Media Agenda ABSTRACT The primary purposes of this study are to explore the relationship between the public agenda and the media agenda to examine the agenda building function of the public agenda and to suggest a conceptual framework of the relationship between the public and traditional media agendas. This study found that the public agenda incarnated by Internet searches influenced the media agenda. |
| & Gray R. (1996). Agenda building in the 1992 presidential campaign. Public Relations Review 22(1) 9-24. Whillock R. K. (1997). Cyber-politics. The American Behavioral Scientist 40(8) 1208- 1225. Wong T. & Kim G. (2004). One in three Americans use a search engine according to Nielsen//NetRatings. Retrieved [data] from www.nielsen-netratings.com/pr/pr_ 040223_ us.pdf. Yang J. & Stone G. (2003). The powerful role of interpersonal communication in Agenda Building Function of Internet Searches 32 agenda setting. Mass Communication & Society 6(1) 57-74. |
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