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A Public Relations Perspective to Manage Conflict in a Public Health Crisis |
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Abstract:
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Taking China’s SARS crisis as an example, this study applied public relations and dispute resolution theories to analyze social conflicts and the role of strategic conflict management in public health crisis. The framing analysis of media coverage of the crisis and organization materials confirmed the assumptions of conflict theory and the contingency theory variables influencing the organization’s conflict strategy. Nevertheless, the study found that a third party, the investigative media, played a key role in the evolution of a high-profile public health crisis that challenged strategic conflict management. |
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public (160), conflict (150), health (95), manag (83), 2003 (77), crisi (68), sar (59), relat (59), communic (48), theori (47), media (45), chines (43), april (41), govern (40), china (40), perspect (38), organ (37), strategi (33), social (31), conting (30), case (29), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Qiu, Qi. and Cameron, Glen. "A Public Relations Perspective to Manage Conflict in a Public Health Crisis" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p14966_index.html> |
APA Citation:
| Qiu, Q. and Cameron, G. T. "A Public Relations Perspective to Manage Conflict in a Public Health Crisis" Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2008-10-10 from http://www.allacademic.com/meta/p14966_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: Taking China’s SARS crisis as an example, this study applied public relations and dispute resolution theories to analyze social conflicts and the role of strategic conflict management in public health crisis. The framing analysis of media coverage of the crisis and organization materials confirmed the assumptions of conflict theory and the contingency theory variables influencing the organization’s conflict strategy. Nevertheless, the study found that a third party, the investigative media, played a key role in the evolution of a high-profile public health crisis that challenged strategic conflict management. |
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| Document Type: |
PDF |
| Page count: |
28 |
| Word count: |
7324 |
| Text sample: |
| A Public Relations Perspective to Manage Conflict in a Public Health Crisis Qi Qiu Ph. D. Student Missouri School of Journalism 701 S. Providence Rd. Apt. 4G Columbia Mo 65203 Email: qqyn3@mizzou.edu Tel: (573) 771-0023 Glen T. Cameron Ph. D. The Maxine Wilson Gregory Chair in Journalism Research 214 A Walter Williams Missouri School of Journalism Columbia MO 65201 Email: camerong@missouri.edu Tel: (573) 884-2607 (Office) Fax: (573) 882-2890 ** Manuscript submitted to the Public Relations Division International Communication Association |
| Tourism in China is safe – senior official. -- (2003 April 5). SARS may not originate from China – WHO official. -- (2003 April 19). SARS is not incurable – recovered patients. -- (2003 April 20). Official on measures fro SARS control in China. All news stories retrieved from http://global.factiva.com/en/eSrch/ss_hl.asp Yarbrough C. Cameron G. T. Sallot L. M. & McWilliams A. (1998). Tough calls to make: Contingency theory and the centennial Olympic games. Journal of Communication Management 3 (1) |
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