Author's Keywords: attention, emotion, sensation seeking, rebellious tendency	Convention Submission, Review, and Scheduling! All Academic Convention can help with all of your abstract management needs and many more. Contact us today for a quote! Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p15069_index.html Direct Link: HTML Code:

Lee, Moon., Shin, Mija. and Chen, Yvonnes. "Fear versus Humor: The Impact of Rebellious Tendency on Physiological, Cognitive and Emotional Responses to Anti-Drinking Messages " Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY, <Not Available>. 2008-10-10 <http://www.allacademic.com/meta/p15069_index.html>

Lee, M. J., Shin, M. and Chen, Y. "Fear versus Humor: The Impact of Rebellious Tendency on Physiological, Cognitive and Emotional Responses to Anti-Drinking Messages " Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY Online <PDF>. 2008-10-10 from http://www.allacademic.com/meta/p15069_index.html

Publication Type: Extended Abstract Abstract: This study will investigate the differences in physiological, cognitive and emotional responses to emotional anti-drinking messages between high risk takers (i.e., rebels) and low risk takers. Particularly, the study will compare the responses to humor appeal messages and the responses to fear apppeal messages. College students identified as either high risk takers or low risk takers will view both fear and humor anti-drinking television messages. Their heart rate (index of attention), SCRs (index of physiological arousal) and facial EMG (index of valence/emotion) will be measured. Further, this study will examine whether using either fear appeal or humor appeal likely leads to desired changes in the viewers’ perception and or attitudes toward heavy drinking.

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