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Late-Night Comedy as a Gateway to Traditional News: An Analysis of Time Trends in News Attention among Late-Night Comedy Viewers during the 2004 Presidential Primaries
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Abstract:
This paper challenges the assumption, advanced in recent survey data published by the Pew Research Center for the People and the Press, that young audiences are abandoning traditional news as a source of election information in favor of late-night comedy programs. Instead, we offer evidence, consistent with Baum’s “gateway” hypothesis (2003), that exposure to late-night comedy increases attention paid to the presidential campaign in national network and cable news. Insofar as campaign news provides the context for the political jokes featured in late-night comedy monologues, late-night television appears to serve a socializing function, such that it motivates viewers to pay more focused attention to the campaign in hard news sources—perhaps so that they feel better equipped to enjoy the comedy. This analysis uses data collected via the National Annenberg Election Survey (NAES) during the 2004 presidential primary season, between October 30, 2003 and June 4, 2004. As hypothesized, cross-sectional results demonstrate that viewers of late-night comedy pay more attention to the campaign in national and network cable news than non-viewers, controlling for a variety of factors. Time series analysis also reveals that the rate of increase in hard news attention over the course of the primary season is greater for viewers of late-night comedy than for non-viewers.
Most Common Document Word Stems: news (156), comedi (141), late (134), night (134), attent (134), viewer (123), late-night (106), campaign (91), show (76), daili (65), polit (61), 1 (60), 2 (58), time (57), audienc (57), differ (53), gateway (51), day (50), 2004 (45), non (45), program (44),

Author's Keywords: late-night comedy, television news, gateway hypothesis, soft news, entertainment	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: American Political Science Association URL: http://www.apsanet.org
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Feldman, Lauren. and Young, Danna. "Late-Night Comedy as a Gateway to Traditional News: An Analysis of Time Trends in News Attention among Late-Night Comedy Viewers during the 2004 Presidential Primaries" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA, Aug 31, 2006 Online <PDF>. 2008-06-26 <http://www.allacademic.com/meta/p152480_index.html>

Feldman, L. M. and Young, D. G. (2006, Aug) "Late-Night Comedy as a Gateway to Traditional News: An Analysis of Time Trends in News Attention among Late-Night Comedy Viewers during the 2004 Presidential Primaries" Paper presented at the annual meeting of the American Political Science Association, Marriott, Loews Philadelphia, and the Pennsylvania Convention Center, Philadelphia, PA Online <PDF> Retrieved 2008-06-26 from http://www.allacademic.com/meta/p152480_index.html

Publication Type: Proceeding Abstract: This paper challenges the assumption, advanced in recent survey data published by the Pew Research Center for the People and the Press, that young audiences are abandoning traditional news as a source of election information in favor of late-night comedy programs. Instead, we offer evidence, consistent with Baum’s “gateway” hypothesis (2003), that exposure to late-night comedy increases attention paid to the presidential campaign in national network and cable news. Insofar as campaign news provides the context for the political jokes featured in late-night comedy monologues, late-night television appears to serve a socializing function, such that it motivates viewers to pay more focused attention to the campaign in hard news sources—perhaps so that they feel better equipped to enjoy the comedy. This analysis uses data collected via the National Annenberg Election Survey (NAES) during the 2004 presidential primary season, between October 30, 2003 and June 4, 2004. As hypothesized, cross-sectional results demonstrate that viewers of late-night comedy pay more attention to the campaign in national and network cable news than non-viewers, controlling for a variety of factors. Time series analysis also reveals that the rate of increase in hard news attention over the course of the primary season is greater for viewers of late-night comedy than for non-viewers.

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