Author's Keywords: gender, message valence, TV news, positivity bias, judgment, enjoyment, approach-avoidance, ambiguity	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p168731_index.html Direct Link: HTML Code:

Kamhawi, Rasha. and Grabe, Maria. "Why Women Are Not Watching: Gender Differences in Responding to Negative, Positive, and Valence-Ambiguous TV News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-11-26 <http://www.allacademic.com/meta/p168731_index.html>

Kamhawi, R. and Grabe, M. E. , 2007-05-23 "Why Women Are Not Watching: Gender Differences in Responding to Negative, Positive, and Valence-Ambiguous TV News" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-11-26 from http://www.allacademic.com/meta/p168731_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This experimental study presents an evolutionary psychology explanation for gender differences in responding to television news. It tests the positivity bias idea that women are drawn to positive stimuli while avoiding negative ones while men approach negative stimuli more than positive ones. Men and women's affective and cognitive judgments of news messages in different valence frames (positive, negative and ambiguous) were measured. The 2 groups exhibited different patterns in their reaction to the news message conditions in line with the positivity bias hypothesis. Women reported more enjoyment and more favorable judgments of positively than negatively framed versions of stories. For men the reverse pattern emerged. Moreover, an interaction effect between subject gender and message valence not only demonstrates that women's favorability towards positive messages is stronger than men's, but also that their unfavorable views of negative versions of stories are stronger than men's.

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