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The Young and Agenda-less: Exploring Age-Related Differences in Agenda Setting on Generation X, Baby Boomers, and the Civic Generation |
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Abstract:
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This study examined agenda-setting differences between those ages 18 to 34 and two older generations. Using 2 surveys with statewide random samples and content analyses for each, it found that the agenda of issues important to young adults was correlated with the media’s issue of agenda at .80 and .90. For the heaviest internet users, who were more likely to be in the 2 youngest age groups, their issue agenda was correlated with the media’s at .70. Although the youngest generation used traditional media such as newspapers and television significantly less than older generations, and used the internet significantly more, this differential media use did not eliminate the agenda-setting influence. |
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generat (129), agenda (125), media (108), issu (91), age (91), set (90), differ (79), use (78), news (73), internet (53), newspap (48), studi (48), import (45), civic (44), relat (44), age-rel (38), polit (38), older (38), younger (37), youngest (35), 2 (35), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Coleman, Renita. and McCombs, Maxwell. "The Young and Agenda-less: Exploring Age-Related Differences in Agenda Setting on Generation X, Baby Boomers, and the Civic Generation" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p168990_index.html> |
APA Citation:
| Coleman, R. and McCombs, M. , 2007-05-23 "The Young and Agenda-less: Exploring Age-Related Differences in Agenda Setting on Generation X, Baby Boomers, and the Civic Generation" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p168990_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This study examined agenda-setting differences between those ages 18 to 34 and two older generations. Using 2 surveys with statewide random samples and content analyses for each, it found that the agenda of issues important to young adults was correlated with the media’s issue of agenda at .80 and .90. For the heaviest internet users, who were more likely to be in the 2 youngest age groups, their issue agenda was correlated with the media’s at .70. Although the youngest generation used traditional media such as newspapers and television significantly less than older generations, and used the internet significantly more, this differential media use did not eliminate the agenda-setting influence. |
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| Text sample: |
| Age-related differences in agenda setting 1 The young and agenda-less? Exploring age-related differences in agenda setting on the youngest generation baby boomers and the civic generation Abstract This study examined agenda-setting differences between those ages 18 to 34 and two older generations. Using two surveys with statewide random samples and content analyses for each it found that the agenda of issues important to young adults was correlated with the media’s issue of agenda at .80 and .90. For the |
| St. Paul MN: West. Stevenson R. L. (1994). Global communication in the twenty-first century. New York & London: Longman. Stone G. C. & McCombs M. E. (1981) Tracing the time lage in agenda-setting. Journalism Quarterly 58 151-155. Wanta W. & Hu Y. (1994). Time-lag differences in the agenda-setting process: An examination of five news media. International Journal of Public Opinion Research 6 3 225-240. Weaver D. Beam R. Brownlee B. Voakes P. & Wilhoit G. C. (2006) The American |
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