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Needs, Motives, and Behaviors in Computer-Mediated Communication: An Inductive Exploration of Social Networking Websites TOP STUDENT PAPER Nr 3 |
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Abstract:
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This qualitative exploration takes an in-depth look at computer-mediated communication (CMC) within social networking websites. In order to examine needs, and motivations concerning such sites, a uses and gratifications framework is implemented. The purpose of this study is to understand how and why people make use of CMC via online networking sites. Twenty-five social networking website users were interviewed in order to examine participants’ needs, and motications. Motivations include entertainment, information, and social utility. Needs are broken down into categories including cognitive, affective, personal, social, and escapist. These needs and motivations are revealed through user behavior, which concentrated on messaging, comments, pictures, friend networks, personal profiles, and others profiles. Part of the appeal of social networking sites is the ability of the software to meet multiple needs on multiple levels. This ability brings back users for repeat participation and explains the stickiness of the software. |
Most Common Document Word Stems:
user (122), social (116), respond (104), network (86), peopl (80), friend (66), use (60), onlin (56), need (55), like (48), websit (38), connect (38), feel (37), one (35), communic (32), inform (31), imag (31), person (30), motiv (30), internet (29), myspac (28), |
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Association:
Name: International Communication Association
URL: http://www.icahdq.org
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Citation:
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MLA Citation:
| Ray, Mary Beth. "Needs, Motives, and Behaviors in Computer-Mediated Communication: An Inductive Exploration of Social Networking Websites TOP STUDENT PAPER Nr 3" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p169242_index.html> |
APA Citation:
| Ray, M. , 2007-05-23 "Needs, Motives, and Behaviors in Computer-Mediated Communication: An Inductive Exploration of Social Networking Websites TOP STUDENT PAPER Nr 3" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p169242_index.html |
Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This qualitative exploration takes an in-depth look at computer-mediated communication (CMC) within social networking websites. In order to examine needs, and motivations concerning such sites, a uses and gratifications framework is implemented. The purpose of this study is to understand how and why people make use of CMC via online networking sites. Twenty-five social networking website users were interviewed in order to examine participants’ needs, and motications. Motivations include entertainment, information, and social utility. Needs are broken down into categories including cognitive, affective, personal, social, and escapist. These needs and motivations are revealed through user behavior, which concentrated on messaging, comments, pictures, friend networks, personal profiles, and others profiles. Part of the appeal of social networking sites is the ability of the software to meet multiple needs on multiple levels. This ability brings back users for repeat participation and explains the stickiness of the software. |
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| Word count: |
8615 |
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| SNS 1 Introduction The Internet is becoming more intricately woven into our everyday lives. With each technological advancement we continually define and redefine how we communicate. From my experience I have found that people incorporate the Internet into many aspects of their lives. As they do this it becomes more normalized and increases interpersonal connectivity and organizational involvement (Wellman Hasse Witte & Hampton 2001). On a typical day at the end of 2004 70 million American adults logged onto |
| media effects. In Bryant J. & Zillmann D. (Eds.) Media Effects: Advances in theory and research. (525-548). Mahwah NJ: Lawrence Erlbaum Associates. Staff. (2004 July 27). Myspace.com pulls ahead of social networking rivals. PR Newswire: New York. Walther J. (1992). Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research 19(1) 52-90. Wellman B. et al. (1996). Computer networks as social networks: Collaborative work telework and virtual community. Annual Review of Sociology 22 213-239. Wellman B. Hasse A.Q. Hampton |
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