Citation

Informative, But Not Engaging: Italian Parties’ Online Communication in the 2006 Elections

Abstract | Word Stems | Keywords | Association | Citation | Get this Document | Similar Titles




STOP!

You can now view the document associated with this citation by clicking on the "View Document as HTML" link below.

View Document as HTML:
Click here to view the document

Abstract:

This research analyzes the online tools that Italian national parties employed in the 2006 parliamentary election. Overall, 27 web sites were analyzed at 3 stages of the campaign with a coding scheme that featured 79 categories, partially derived from the existing literature and partially introduced anew to measure recent emerging phenomena. Parties’ online efforts were scrutinized along three main lines of inquiry: information tools, participation tools, and professionalism. Results show that Italian national parties have reached a good proficiency level in terms of informing their online users and in adapting quite sophisticated production techniques, but still leave much to be desired in terms of maximizing the internet’s potential for participation and mobilization. Hypotheses of ‘normalization’ and ‘meritocracy’ in cyberspace are also tested, providing support for both theories.

Most Common Document Word Stems:

parti (227), polit (87), site (81), campaign (72), web (72), internet (64), italian (56), inform (48), line (46), elect (46), voter (45), new (45), coalit (39), score (38), 2006 (36), communic (36), particip (34), 2005 (34), center (34), 2003 (34), candid (33),

Author's Keywords:

on line campaigning, Italian 2006 elections, internet politics, political web sites, postmodern campaigns
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: International Communication Association
URL:
http://www.icahdq.org


Citation:
URL: http://www.allacademic.com/meta/p169715_index.html
Direct Link:
HTML Code:

MLA Citation:

Vaccari, Cristian. "Informative, But Not Engaging: Italian Parties’ Online Communication in the 2006 Elections" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-12-11 <http://www.allacademic.com/meta/p169715_index.html>

APA Citation:

Vaccari, C. , 2007-05-23 "Informative, But Not Engaging: Italian Parties’ Online Communication in the 2006 Elections" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-12-11 from http://www.allacademic.com/meta/p169715_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Abstract: This research analyzes the online tools that Italian national parties employed in the 2006 parliamentary election. Overall, 27 web sites were analyzed at 3 stages of the campaign with a coding scheme that featured 79 categories, partially derived from the existing literature and partially introduced anew to measure recent emerging phenomena. Parties’ online efforts were scrutinized along three main lines of inquiry: information tools, participation tools, and professionalism. Results show that Italian national parties have reached a good proficiency level in terms of informing their online users and in adapting quite sophisticated production techniques, but still leave much to be desired in terms of maximizing the internet’s potential for participation and mobilization. Hypotheses of ‘normalization’ and ‘meritocracy’ in cyberspace are also tested, providing support for both theories.

Get this Document:

Find this citation or document at one or all of these locations below. The links below may have the citation or the entire document for free or you may purchase access to the document. Clicking on these links will change the site you're on and empty your shopping cart.

Associated Document Available Access Fee All Academic Inc.

Document Type: PDF
Page count: 39
Word count: 11247
Text sample:
Informative but not Engaging Italian Parties’ On Line Communication in the 2006 Elections Cristian Vaccari Department of Organization and Political System University of Bologna Italy cristian.vaccari@gmail.com Abstract This research analyzes the on line tools that Italian national parties employed in the 2006 parliamentary election. Overall 27 web sites were analyzed at three stages of the campaign with a coding scheme that featured 79 categories derived from the existing literature and updated to measure recent developments. Parties’ on line efforts
of Freedoms to prevail. 7 A list of all analyzed websites can be found in Appendix A. 8 The full coding scheme employed in this study can be found in Appendix B. 9 From this point onwards I will refer only to the results of the April analysis as they represent the final outcome of the campaign and offer the most updated picture of the situation. 10 Romano Prodi’s and the Union’s sites were not included in the analysis


Similar Titles:
Professionalization in Political Online Communication? German Party Web Sites in the 2002 and 2005 National Elections

Party Profiles on the Web. An Analysis of the Logfiles of Non-Partisan Interactive Political Internet Sites in the 2003 and 2004 Election Campaigns in Belgium.


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.