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The Influence of Video News Releases on the Topics Reported in Science Journalism: An Explorative Case Study on the Relationship Between Science Public Relations and Science Journalism
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A rise in time and cost pressure has led to video news releases (�footage�) becoming increasingly popular in television editorial offices. Footage represents broadcastable video material which is made available to television stations by companies and institutions for reasons of public relations (PR). Its use is, however, problematical since editorial contents can thus be influenced by third parties. Against the background of the intereffication model of journalism and PR the question of the influence of footage on television reporting is explored on the basis of the example of science journalism. To this end, in a case study 44 German science journalists were asked how they dealt with this material. The results lead to the conclusion that footage is handled pragmatically. In addition, within the framework of a contents analysis of transmission data relating to reporting on the Max Planck Society, the influence of footage material over a period of nine and a half months was determined (n=274). It was revealed here that almost one third of the reporting was directly attributable to PR material whereby contributions induced by footage were represented to a greater extent and were longer than reports based on news releases. The influence on private stations was greater than that on public-service channels. This therefore raises the question about binding rules on how to deal with footage.
Most Common Document Word Stems: footag (184), materi (105), scienc (104), news (100), releas (91), report (88), pr (84), 2005 (82), contribut (68), journalist (66), journal (61), topic (58), influenc (57), televis (55), public (54), video (51), use (50), case (42), offic (40), relat (39), editori (39),

Author's Keywords: footage, news releases, public relations, science journalism, science PR, video news release	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
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Machill, Marcel., Beiler, Markus. and Schmutz, Jochen. "The Influence of Video News Releases on the Topics Reported in Science Journalism: An Explorative Case Study on the Relationship Between Science Public Relations and Science Journalism" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 Online <APPLICATION/PDF>. 2008-06-26 <http://www.allacademic.com/meta/p170093_index.html>

Machill, M. , Beiler, M. and Schmutz, J. (2007, May) "The Influence of Video News Releases on the Topics Reported in Science Journalism: An Explorative Case Study on the Relationship Between Science Public Relations and Science Journalism" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF> Retrieved 2008-06-26 from http://www.allacademic.com/meta/p170093_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: A rise in time and cost pressure has led to video news releases (�footage�) becoming increasingly popular in television editorial offices. Footage represents broadcastable video material which is made available to television stations by companies and institutions for reasons of public relations (PR). Its use is, however, problematical since editorial contents can thus be influenced by third parties. Against the background of the intereffication model of journalism and PR the question of the influence of footage on television reporting is explored on the basis of the example of science journalism. To this end, in a case study 44 German science journalists were asked how they dealt with this material. The results lead to the conclusion that footage is handled pragmatically. In addition, within the framework of a contents analysis of transmission data relating to reporting on the Max Planck Society, the influence of footage material over a period of nine and a half months was determined (n=274). It was revealed here that almost one third of the reporting was directly attributable to PR material whereby contributions induced by footage were represented to a greater extent and were longer than reports based on news releases. The influence on private stations was greater than that on public-service channels. This therefore raises the question about binding rules on how to deal with footage.

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