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| Association:
Name: International Communication Association URL: http://www.icahdq.org
| Citation:
| MLA Citation:
| Anders, Simone. "Confidence in the State of the Economy. A Comparative Study of Media Coverage Versus the Perception of the State of the Economy in Germany and U.S." Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, <Not Available>. 2008-06-26 <http://www.allacademic.com/meta/p170190_index.html> |
APA Citation:
| Anders, S. "Confidence in the State of the Economy. A Comparative Study of Media Coverage Versus the Perception of the State of the Economy in Germany and U.S." Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA <Not Available>. 2008-06-26 from http://www.allacademic.com/meta/p170190_index.html |
Publication Type: Session Paper Abstract: Agenda setting has already been applied to a broad range of issues, but so far few studies have focused on the macro-economic context. Indeed, few researchers in this field have shown how coverage can act as a potential preparatory indicator of consumer confidence. Our study follows an international comparative approach based on quantitative content analysis of the main television news in Germany and the U.S and their respective coverage on the state of the economy. The analysis comprises all broadcasts from seven German and four U.S. news programs from 2003 to 2006. This data was correlated with opinion polls on consumer expectations in both countries. Despite significant differences in the coverage on the economy, the results indicate an impact on consumers’ perceptions. The paper will discuss the impact of the quantity, the tone and the topic structure of the reports on TV audiences. |
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