Author's Keywords: avian flu, media exposure, presumed media influence, behavioral intentions	Convention All Academic Convention is the premier solution for your association's abstract management solutions needs. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p171239_index.html Direct Link: HTML Code:

Lo, Ven-Hwei., Wei, Ran. and Lu, Hung-Yi. "Third-Person Effects of Health News: Exploring the Relationships Among Media Exposure, Presumed Media Influence, and Behavioral Intentions" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-11-26 <http://www.allacademic.com/meta/p171239_index.html>

Lo, V. , Wei, R. and Lu, H. , 2007-05-23 "Third-Person Effects of Health News: Exploring the Relationships Among Media Exposure, Presumed Media Influence, and Behavioral Intentions" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <APPLICATION/PDF>. 2008-11-26 from http://www.allacademic.com/meta/p171239_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: This study expands third-person effect research to health news coverage by examining the perceptual and behavioral components of third-person effects and the moderator variables of third-person effects—knowledge and exposure to health news. Using data from a survey of 1,107 college students in Taiwan about the coverage of avian flu, findings show that respondents tend to think the influence of avian flu news on others was greater than on themselves. Further, exposure to avian flu news was found to narrow the self-other perceptual gap. Regarding behavioral responses to the third-person perception, the study showed that the perceived effects of avian flu news on self prompted people to look for information about avian flu and to seek the antiviral drug Tamiflu. However, the third-person perception also acted as “a brake” on action.

An Individual Difference Approach to Understanding Communication Campaign Effects: Self-Monitoring, Perceived Message Effectiveness, and Perceived Media Influence

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On the effect of the third person effect: Perceived influence of media coverage and residential mobility intentions

Perceptions of Foreign Media Influence in Asia: Cultural Self-Construal and the Third-Person Effect