Author's Keywords: Fear, disgust, anti-tobacco appeals, secondary task reaction time, limited capacity model	Convention All Academic Convention makes running your annual conference simple and cost effective. It is your online solution for abstract management, peer review, and scheduling for your annual meeting or convention. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p171296_index.html Direct Link: HTML Code:

Leshner, Glenn., Vultee, Frederick. and Bolls, Paul. "When a Fear Appeal Isn’t a Fear Appeal: The Effects of Graphic Antitobacco Messages" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-11-26 <http://www.allacademic.com/meta/p171296_index.html>

Leshner, G. M., Vultee, F. and Bolls, P. D. , 2007-05-23 "When a Fear Appeal Isn’t a Fear Appeal: The Effects of Graphic Antitobacco Messages" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-11-26 from http://www.allacademic.com/meta/p171296_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The current study experimentally tested two types of common antitobacco television ad messages—those that contained a health threat about tobacco use (fear) and those that contained a negative graphic image (disgust)—on how viewers processed these messages. Informed by the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP, A. Lang, 2006), we hypothesized that how well a message was processed depended on the type of emotional message content. In a 2 x 2 within-subjects experiment, participants watched antitobacco television ads that varied in the amount of fear and disgust content. The results of this study suggest that both fear and disgust content in antitobacco television ads have significant effects on resources allocated to encoding the messages and on recognition memory. Recognition was most accurate for messages that were high in fear but low in disgust. Messages that contained disgust were recognized faster than messages without, but having a disgusting image in a high-fear message decreased recognition latency. Secondary task reaction times indicated that the combination of fear and disgust reduced resources available for encoding compared to messages high in disgust but low in fear. The results are discussed in the context of coactivation theory and recommendations about message construction are offered to health campaign designers.

Motivational System Activation and Information Processing: Using a Video Game to Compare Emotional Responses and Cognitive Processing During Appetitive, Aversive, and Coactive States

Fear on the Radio: Cognitive and emotional responses to high-fear high-imagery messages

School Effects and Allocation Processes: The Effects of High Schools on College Destinations

Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing

Fear versus Humor: The Impact of Rebellious Tendency on Physiological, Cognitive and Emotional Responses to Anti-Drinking Messages