Author's Keywords: Message Appeal, Individual Difference, Risk Communication	Convention Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting. Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf. Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets! Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more! Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering. Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more! Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches! Click here for more information.
Association: Name: International Communication Association URL: http://www.icahdq.org
Citation: URL: http://www.allacademic.com/meta/p171672_index.html Direct Link: HTML Code:

Choi, Yoonhyeung. and Lin, Ying-Hsuan. "Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA, May 23, 2007 <Not Available>. 2008-11-26 <http://www.allacademic.com/meta/p171672_index.html>

Choi, Y. and Lin, Y. , 2007-05-23 "Communicating Risk: The Effects of Message Appeal and Individual Difference on Risk Message Processing" Paper presented at the annual meeting of the International Communication Association, TBA, San Francisco, CA Online <PDF>. 2008-11-26 from http://www.allacademic.com/meta/p171672_index.html

Publication Type: Conference Paper/Unpublished Manuscript Abstract: The purpose of the present study is to test how message appeal and individual difference affects risk perception and risk message processing. In a 2 (message appeal: emotional vs. logical) by 2 (MBSS: monitor vs. blunter) between subject experiment, the main and the interaction effects of the two independent variables were tested. A multivariate analysis of covariance (MANCOVA) indicated a significant main effect of message appeal on dependent measures, such that participants perceived higher risk, higher probability of risk occurrence, and showed more accurate recognition memory from emotional appeal messages. We also found significant interaction effects of message appeal by MBSS on perceived risk and perceived probability of risk occurrence. Our findings suggest that public policy makers and risk communicators pay more attention to different message appeals in designing risk messages, and further explore how different message appeals and individual difference of the public affects risk perception and risk message processing. Implication for future research is discussed in a public-risk message design context.

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